36% of those intending to purchase a security system prefer self-installation

December 17, 2019

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36% of those intending to purchase a security system prefer self-installation | #TpromoCom #ParksAssociates #DIY | New research addresses the preference for self-installable solutions in home security market.

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owners who acquired their security system in the past 12 months self-installed their system. Though these figures point to a rising trend in DIY preferences, intentions do not translate to sales as intentions may not be fulfilled for a plethora of reasons.

DIY Disruption: Smart Products and Home Security explores the home security market, including current state of adoption and preference for self-installable solutions, consumer interest in smart home products that address security needs, and the impact of these solutions on the traditional security industry.

“As people move from intenders to owners of security systems, they find the cost savings of DIY systems highly attractive-48% of those who self-installed their system did so to save money,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “Among earlier DIY systems, the challenges in installation and setup counterbalanced the cost savings, but current self-install security solutions are designed from the ground up to be installed by the consumer, removing that inhibitor.”

Similar to consumers who have already purchased a system, intenders value cost savings with self-installation. Almost 50% of intenders report that they would like to avoid the hassle of professional installers. Scheduling an installation appointment, waiting for installers, and the privacy lost from installers coming into the home are all barriers to professional installation.

“DIY security systems are fulfilling on the appeal that these systems are easy to install,” Abdelrazik said. “From the security system industry perspective, smart products and DIY systems are woefully inadequate substitutes for a traditional full-blown security system, but for consumers, smart products and DIY systems can make them feel safe and provide similar peace-of-mind value propositions while delivering cost savings.”

Additional research:

At the end of 4Q 2018, 28% of US broadband households report the presence of an active security system, with 24% having professional monitoring.

51% of security system owners that acquired their security system less than a year ago self-installed their system compared to 10% of security system owners that acquired their system more than 6 years ago.

For more information about DIY Disruption: Smart Products and Home Security, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

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Guardian Protection Partners with Pittsburgh Pirates

Security Distributing & Marketing

Guardian Protection Partners with Pittsburgh Pirates | #TpromoCom #SDM #Business # | Guardian Protection Services, a provider of smart security and automation services for home and business, announced an exclusive new partnership with the Pittsburgh Pirates through the 2021 season. Guardian is now the “Official Smart Home Security Provider of the Pittsburgh Pirates.”  The new deal also includes the rebranding of the PNC Park bullpen space with Guardian becoming the presenting partner of the area as well as expanded in-park advertising and media. 

Guardian will be the in-park presenting sponsor of all pitching changes, as well as all Pirates save opportunities at PNC Park. To highlight this, the bullpen will include a vibrant new look — with Guardian’s branding and primary purple color throughout the area. This unique sponsorship opportunity connects the goal of Pirates relief pitchers to protect the lead with Guardian’s mission to help protect homes and businesses.

To read the remainder of this SDM exclusive, click here.

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Arecont Vision Costar sets out a plan for the future

Arecont Vision Costar sets out a plan for the future | #TpromoCom #VideoSurveillance #Business | Following the initial launch of the business in July 2018, Arecont Vision Costar, has now made public its key product portfolio, business plans, and executive leadership team. The new company is a business unit of Costar Technologies, Inc, a Coppell, Texas-based corporation that designs, develops, manufactures, and distributes a wide range of proven products for the video surveillance and machine vision markets.

Arecont Vision Costar continues to base its headquarters, R&D, manufacturing, and support facilities in Glendale, California in Los Angeles county, taking over the building formerly occupied by its predecessor business, Arecont Vision, LLC. The majority of employees and the executive leadership team transitioned to the new business, as did all existing products, technologies, patents, and trademarks of the original company.

“We’re very excited to have a new beginning for Arecont Vision Costar, with a great strategic fit that builds on our predecessor’s pioneering legacy of megapixel camera technology leadership, while leveraging the resources and expertise of Costar Technologies,” stated Raul Calderon, President, Arecont Vision Costar. “The result is that our customers can be confident not only of our financial health and long-term future, but also in purchasing our new Arecont Vision Total Video Solution to meet their surveillance system needs.”

To read the remainder of this news article, click  here.

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Looking for a good search engine? Try ToganX.Info

Looking for a good search engine? Try ToganX.Info | #TpromoCom #SearchEngine #ToganX #Bookmark | There are a boat load of them on my ToganX.info website. Unlike the ever popular Google.com, the first two general search engines DO NOT collect and store your searches. Go to: http://www.toganx.info/search.html to review all of them.

I use this website instead of my bookmarks. In fact, I created this ToganX website, including all the basic links I normally use as well as others who contributed, so I wouldn’t have to deal with the quagmire of links in my bookmark utility. Feel free to use and share if you feel that it might be of use to you. Al Colombo

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5 Steps to Better Customer Connections

5 Steps to Better Client Connection | #TpromoCom#SocialMedia #Social | The primary task of a social media professional has long been to derive our clients the most for the least investment and that has always equated to ORGANIC exposure, as oppose to paid ads. The situation is changing because of changes being wrought by Facebook as it relates to organic ads on its news feed. The following paragraph sums it up pretty well.

“Platforms like Facebook are trying to be ‘all things to all people’ and extract more revenue per visit. This means they are constantly adapting algorithms and approaches that attempt to optimize their revenue and serve everyone, yet end up alienating users and brands with increasing regularity.

“As of 2016, an average of 2,000 posts per day were eligible to be seen in the average user’s feed on Facebook. This data point makes it clear it’s becoming increasingly difficult to have a post be seen organically in a news feed. Since most feed content is paid content, the only way for a brand or business to gain visibility in the feed is through paid ads or boosted posts.”

You can read the entire story here: click here.

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TpromoCom: Sponsor of Security eNews

Tpromo: Sponsor of Security eNews | #TpromoCom #CCTV #Security #Fire #AccessControl | Security eNews is a product of TpromoCom of Canton, Ohio. TpromoCom offers social media outreach services, web content for your online web realty, web design services, and hosting for your new website. To contact TpromoCom about Security eNews, send an email to GKOGroups@Tpromo.Com, or call 330-956-9003. You also can visit the TpromoCom website at www.Tpromo.Com. Al Colombo

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