Average standalone pay-TV service ARPU declined 10% from 2016 to 2018

New study identifies key trends in pay-TV and non-pay-tv video entertainment spending

Average standalone pay-TV service ARPU declined 10% from 2016 to 2018 | #TpromoCom #Entertainment #Report #Television | Research from Parks Associates finds the average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.

According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in continued vertical and horizontal consolidation.

Self-reported expenditures on non-pay-TV home video entertainment also declined 30% per month over the past seven years, peaking at nearly $40 in 2014 to slightly over $20 at the end of 2018, according to the study. Spending on DVD and Blu-ray packaged media has steadily declined since 2012, while spending on movie theaters declined by 50% from 2014 to 2018. Spending on internet video is the only category to hold steady throughout the time frame, staying at $8-9 per month since 2014, showing the power of streaming and downloaded content from the internet.

“Traditional pay-TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers,” said Elizabeth Parks, President, Parks Associates. “For pay-TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”

“Subscription online video is the only growth category for consumer-paid video entertainment beyond pay TV. Operators, struggling with declining ARPU for standalone pay-TV services, are anxious to leverage this trend,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Operators are taking differing approaches. Some, including Comcast and DISH, are offering subscriptions to third-party OTT video services and are integrating them into their discovery interfaces. Partnering gives operators a chance to serve as content aggregator, a familiar position. Others, including AT&T and DISH, are expanding their competitive reach online and have introduced vMVPD services.”

360 View: Entertainment Services in the US provides a comprehensive view of the US marketplace for pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It also assesses demand for entertainment service features and compares perception, demand, and use among leading US operators. Other highlights:

20% of US broadband households do not have a pay-TV services.

NPS for traditional pay-TV services is weaker than for other content service types.

In 2018, the average number of connected devices per broadband household, excluding smart home devices, reached 8.4.

12% of US broadband households eliminated pay-TV service (cut the cord) in 2018.

For information on 360 View: Entertainment Services in the US, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com
http://www.connectionsconference.com
http://www.connectionseurope.com
http://www.connectionsindustryinsights.com

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Strategies for Security and Smart Home

Strategies for Security and Smart Home | #TpromoCom #SmartHome #HomeAutomation | CONNECTIONS Europe: Strategies for Security and Smart Home, 19-20 November in Amsterdam, focuses on advancements and growth in smart home, security, connected health, and energy management solutions for Europe and around the world.

Smart Home Channels:
Moving to Mass Market

Evolution of Retailers and Smart Home Merchandising
Insurance and Smart Home Products
DIY & Expanding Home Security Use Cases
Role of Service Providers in the EU Smart Home
Business Models, Consumer Engagement, Value-Added Services
Standalone Devices v. Whole Home Systems
Business Model Innovations
Connected Entertainment and Smart Home: Bridging Parallel Ecosystems
Smart Healthcare for Connected Consumers
Energy Management Solutions

Smart Home and IoT:
Present and Future Innovations

Smart Home Platforms: Building Service Revenues
Data Security and Privacy: Empowering Consumers
Interoperability: Technology Convergence and Expanding the Smart Home
Converging Technology: Blockchain, AI, and Machine Learning
Support and Installation: Making the Smart Home Work
Voice and UI Innovations
Ensuring a Premium Home Network and Wi-Fi Experience

To review the event information, click here.

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Sales of connected consumer devices to exceed 520 million units by 2022

Sales of connected consumer devices to exceed 520 million units by 2022 | #TpromoCom #IoT #HomeAutomation #SmartHome | New whitepaper sponsored by Calix details opportunities for service providers to build revenues and brand value in the smart home ecosystem.

PRESS RELEASE
May 21, 2019

New whitepaper sponsored by Calix details opportunities for service providers to build revenues and brand value in the smart home ecosystem

Parks Associates today released the new whitepaper Open for Business: Future Flexibility for Smart Home Services, which forecasts sales of connected consumer devices will exceed 520 million units by 2022, including networked cameras, security systems, and connected health devices. The whitepaper, sponsored by Calix, presents the opportunities emerging from this wealth of residential devices and details strategies for service providers to operate in the smart home market in ways that leverage their strengths while avoiding the pitfalls of past efforts.

“A future-flexible platform is a critical component for success in the IoT because smart strategies represent a long-term investment,” said Brad Russell, Research Director, Connected Home, Parks Associates. “While service providers are in an excellent position to deploy, maintain, and service the smart home, they generally do not want to develop and maintain their own proprietary solution to do so. But the market has matured where vendors are offering new turnkey solutions, and the right long-term partnership enables providers to serve the varied present and future use cases.”

“Service providers need to re-position themselves for growth and gain a foothold in the smart home. The innovators are starting with tools that provide visibility into the home and supporting systems so they can deliver best-in-class whole-home Wi-Fi coverage,” said Michael Weening, EVP of field operations for Calix. “Once the foundational brands and systems are in place-such as those rapidly coming to market from tech giants-it will become increasingly difficult for new entrants to gain any traction. The opportunity is now.”

The whitepaper details consumer interest and willingness to pay for connected home services. Additional research from Open for Business: Future Flexibility for Smart Home Services:

• More than half of professionally monitored subscribers have at least basic interactivity with their security system.

• At the end of 2018, 24% of US broadband households subscribed to professional monitoring.

• 10% of US broadband households own at least one networked camera.

• The majority of consumers 50+ years old are willing to pay $30 per month for an independent living system that has their must-have features, such as fire detection, panic buttons, automatic alerts sent to loved ones, and home security devices to deter intruders.

To download this whitepaper, visit https://parksassociates.com/whitepapers/openforbusiness-wp2019. To schedule an interview with an analyst, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com
http://www.connectionsconference.com
http://www.connectionseurope.com
http://www.connectionsindustryinsights.com

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Parks Associates welcomes Sarah Jones, VP of Commercial Product, Great Call, to Connected Health Summit

Parks Associates welcomes Sarah Jones, VP of Commercial Product, Great Call, to Connected Health Summit | #TpromoCom #Event #Home #Monitor | Jones will deliver the keynote address at the sixth-annual Connected Health Summit: Independent Living and Wellness.

64% of consumer 50 and older are interested in home monitoring system that can sense emergencies and notify caretakers

Parks Associates today announced Sarah Jones, VP of Commercial Product, Great Call, as the first confirmed keynote speaker for the sixth-annual Connected Health Summit: Independent Living and Wellness, August 27-29 at the Pendry San Diego in San Diego, California. The firm’s independent living research finds 64% of heads of US broadband households 50 and older are interested in a home system that can sense emergencies and send out notifications.

Connected Health Summit will explore new strategies and innovations that will expand and improve independent living solutions for consumers and caretakers, including innovative monitoring and smart home solutions, and examine consumer adoption and usage of connected health technologies and key adjacencies between smart home, healthcare, and independent living ecosystems. Early Sponsors include HP, MDLIVE, Alarm.com, Freeus, Rapid Response Monitoring, and GiftCard Partners.

“The push to engage consumers outside of the facility, combined with advances in consumer technology, have created several distinct markets for connected health products and services,” said Elizabeth Parks, President, Parks Associates. “We expect to see the lines between these markets blur as care providers experiment with consumer devices as part of their remote patient monitoring programs and as consumer solutions integrate virtual care services into their offerings. Technology companies are now realizing the incredible opportunity to serve the growing market of seniors with devices and services that fit their unique needs and desires.”

Parks Associates research shows more than one-third of people in US broadband households are current caregivers or will be in the near future, and they rank emergency alerts as the most valuable home living feature.

“Many smart home solutions are well positioned to deliver on these key independent living use cases while also providing a valuable user experience to caretakers,” Parks said. “Great Call, recently acquired by Best Buy, is a leader in delivering independent living solutions, and we look forward to sharing insight with attendees on key adjacencies between the smart home and connected health.”

Topics:

  • Employee Wellness Programs and Consumer Engagement
  • AI in Health: Creating Personalized Insights
  • Choice in Care: Telehealth, Kiosks, and Retail Clinics
  • The Impact of MACRA and Telehealth Reimbursement for Connected Health
  • Enabling Independence: Addressing Seniors’ Health and Social Needs
  • Expanding Reach: Making Remote Patient Monitoring Work
  • The Role of Technology: Serving Social and Medical Needs
  • Innovation and Partnerships
  • IoT Integration: Effective Connected Health Partnerships
  • Senior Tech Channels: Home Service Providers, Builders, and In-home Care Agencies
  • Wearables: Crossing the Line from Consumer to Health Tech
  • Consumer Technology in Healthcare: Preparing for the Tech Giants
  • Innovation at Transformative Life Stages

Connected Health Summit provides industry players with in-depth analysis on the growth of the connected health device and solutions markets, with insights and implications for consumers, health providers, and payors. The event is focused on the emerging opportunities-and specifically on new consumer engagement strategies-for multiple industries.

Parks Associates is accepting submissions to speak at Connected Health Summit at www.parksassociates.com/chs-speak.

Registration is open, and media are invited to attend. To schedule an interview with an analyst or to request specific data,contact Sherrelle Lewis, sherrelle.lewis@parksassociates.com, 972-996-0214.

About Connected Health Summit
Parks Associates’ sixth-annual Connected Health Summit: Independent Living and Wellness is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.

Connected Health Summit provides insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions. The conference addresses opportunities for new solutions, including smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers with new insight into patient health and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness.

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New professionally monitored subscribers spend $5 more per month on their services than average security households

New professionally monitored subscribers spend $5 more per month on their services than average security households | #TpromoCom #AlarmSystem #Monitoring #Security | Security research from Parks Associates finds consumers who bought their home security system in the past 12 months spend $55 per month on average for their monitoring services, $5 more than the average cost among all security households. 360 View: Residential Security attributes the increase in RMR (recurring monthly revenue) among new subscribers to an increasing adoption rate of home controls and interactive services.

Dina Abdelrazik, Senior Analyst, Parks Associates, will present Parks Associates’ new security research during the “Security in the Connected Home” session at ISC West on April 11 at 11:00 a.m.

“More than 60% of households with a security system, which equal 16% of all US broadband households, have an interactive home security system,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “For new security subscribers, the adoption of interactive services is 80-95%, so new customers are driving interactive services to reach maturity.”

Read the remainder of this informative report: click here.

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Parks Associates: Households Without a Home Security System Want Interactive Services, No Long-Term Contracts, and Home Management Capabilities

Parks Associates: Households Without a Home Security System | #TpromoCom #Home #Survey #HomeAutomation | Want Interactive Services, No Long-Term Contracts, and Home Management Capabilities

Parks Associates shared new research today ahead of ISC West from its consumer study 360 View: Residential Security showing remote monitoring with no long-term commitment are key factors to attract new security customers. The research study of 10,000 U.S. broadband households reveals that among the 73% of broadband households without a home security system, 19% are very likely to buy a home security system if it can be monitored and controlled via a smartphone and 19% are very likely to buy a home security system if it does not require a long-term contract.

To read the remainder of this news story, click here.

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Staking a Claim in the Connected Home: Service Provider Solutions

Staking a Claim in the Connected Home: Service Provider Solutions | #TpromoCom #smarthome #homeautomation #home | The evolution of the connected home continues to create opportunities for communication service providers. This whitepaper presents strategies for operators to expand their footprint in the connected home…

To download this report, click here.

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