36% of CE and smart home product returns are due to setup, installation, and usage difficulties

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Parks Associates finds 36% of US #broadband households who returned a specified  | #TpromoCom | #Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve #consumer experience, reduce returns, and expand product ecosystem https://wp.me/p8LsOz-12B

CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a lifetime customer relationship through connectivity and user-generated data in the upcoming webinar “Next-Gen CE: Reinventing Consumer Experience with IoT Data,” co-hosted with Copilot.

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The webinar, on Wednesday, August 5, 11 AM CT, addresses adoption of connected products, the multiple levels of an IoT strategy for CE companies, the challenges in the transition to a connected platform, and strategies to capture the lifetime value of customer.

“Consumers are increasingly looking for connected products when looking at retail and virtual shelves, and with more manufacturers introducing affordable devices with advanced connectivity features, many companies are in a race to develop and deploy an integrated connected experience to their customers,” said Kristen Hanich, Senior Analyst, Parks Associates. “Our research shows one in three CE device owners have experienced at least one technical issue with their devices, so product manufacturers can compete on the experience they deliver to their customers.”

“Brands who are quick to embrace IoT data to optimize their customers’ ownership experience will lead the next generation of consumer products,” said Frank Zvi, Co-CEO, Copilot.

The webinar features the following topics:

  • New strategies and tools to expand the CE business model from a single transaction to embrace the lifetime value of the customer
  • Consumer interest in new revenue opportunities, including subscriptions, ecosystem sales, and brand loyalty
  • Key CE marketplace trends and the factors for success or failure in the transition to connected devices
  • Strategies for using user-generated data to drive customer engagement, improve product strategy, and lower returns

Moderated by Kristen Hanich, Parks Associates, this webinar features the following panelists:

  • Frank Zvi, Co-CEO, Copilot
  • Tejas Shah, Senior Vice President of Product and Chief Information Officer, Arlo Technologies, Inc.

To register, visit http://www.parksassociates.com/copilot-august2020. To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com,, 972.996.0233.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Community, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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67% of US broadband households own and use at least one internet-connected video device

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67% of US broadband households own and use at least one internet-connected video device | #TpromoCom #Parks #Broadband #Internet | Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony

New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm’s Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening replacement cycles, which is driving manufacturers to explore new strategies, including software and service offerings, exclusive hardware-content bundles, and open ecosystems. The challenges and thin margins in the CE are also narrowing the field of competitors.

“The connected entertainment space is moving towards a smartphone model, in which a handful of platform players control the operating system, UX, and consumer access to services and features,” said Kristen Hanich, Senior Analyst, Parks Associates. “These platform players stand to win big as consumers increasingly choose to sign up for their OTT service subscriptions through storefronts like Amazon Prime Video Channels, Apple TV Channels, or Roku Channel Premium Subscriptions.”

Connected Entertainment Ecosystems: Competition & Cooperation profiles the product ecosystems and market strategies for Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony. It analyzes benefits and drawbacks of closed versus open device and app ecosystems and offers insights on consumer expectations for their devices as content consumption shifts toward streaming service options.

“Major changes in content distribution and consumption are affecting the CE market, notably the rise of OTT services and decline in pay-TV subscriptions,” Hanich said. “The increasing fragmentation in the content services market means there’s no single path to reach consumers. These factors, along with the consumer demand to access their content when and where they are, are pushing the connected entertainment market slowly but steadily in favor of open ecosystems where consumers can access most, if not all, of the services they want on the device they want regardless of which platform they decide to use.”

The report notes that in 2019 alone, 6.4 million US consumers cut the cord on their traditional pay-TV service, transitioning to OTT streaming and/or broadcast television, both of which continue to rise in adoption and usage.

For information about the Connected Entertainment Ecosystems: Competition & Cooperation, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

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41% of US broadband households concerned about hackers accessing their devices

Parks Associates, Parks,

41% of US broadband households concerned about hackers accessing their devices | #TpromoCom #Parks #Hackers #CyberSecurity | Parks Associates and PSA Certified highlight importance of device security and standard frameworks in industry webinar 

Parks Associates research reveals 41% of US broadband households are concerned about hackers getting access to their devices. With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices. The international research firm will address the importance of establishing device security standards and certifications in the upcoming webinar “IoT Security: Establishing Frameworks to Protect Consumers,” cohosted with PSA Certified.

The webinar, hosted Tuesday, May 19, 11 AM ET / 10 AM CT / 5 PM CET, will address the value of industry standards and certifications in creating product differentiation, reducing risks, and building consumer trust.

“Connected devices have proven valuable in extending and enhancing many elements of everyday life, including work-at-home, education, entertainment, and health and wellness,” said Patrice Samuels, Senior Analyst, Parks Associates. “But the expansion of smart home adoption and online activity also increases consumers’ vulnerability to hackers and cybercriminals. Parks Associates research has repeatedly found safety and security to be fundamental to consumers, so all players would benefit from industry-level solutions that can deliver on the security of connected devices in the home.”

Moderated by Patrice Samuels, Senior Analyst, Parks Associates, this webinar includes insights from the following panelists:

  • Anurag Gupta, Business Development Director of Platform Security Architecture, Arm
  • Carlos Serratos, Senior Director of Strategy, Brightsight
  • Hector Tejero, IoT Solutions Architect, ARROW Electronics

Parks Associates’ 360 View: Supporting the Connected Consumer tracked the steady increase of DIY setup and configuration among smart home and connected CE products:

  • 64% of smart home device owners report setting up at least one smart home device themselves
  • Approximately 90% of smart light bulb and smart plug owners set up these devices themselves
  • 51% of smart home owners who set up their own devices experienced at least one type of problem when setting up their device

To register, visit http://www.parksassociates.com/arm-may2020. To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

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Total professional monitoring revenue in US will exceed $15 billion in 2020

Parks Associates, Parks,

Total professional monitoring revenue in US will exceed $15 billion in 2020 | #TpromoCom #Monitoring #Security #Business | Industry research identifies new use cases in energy, health, security, and smart home for professionally monitoring services in the connected home

Research firm Parks Associates forecasts total professional monitoring revenue for the US residential security sector will total $15.74 billion in 2020, with smart home services accounting for $1.2 billion. IoT: Extending Professional Monitoring for New Revenue addresses how innovative companies are driving new revenue by extending professional monitoring services beyond residential security to new use cases in the connected home.

“The number of connected devices continues to expand year-over-year, and 2019 concluded on a particularly strong note for the security industry,” said Brad Russell, Research Director, Connected Home, Parks Associates. “Security system adoption reached one-third of all US broadband households at the end of the year. Consumers now have an average of 11.4 connected devices in their homes, which opens multiple opportunities to extend monitoring services as well as different varieties of both professional monitoring and MIY (monitor-it-yourself).”

The firm notes the COVID-19 pandemic and resulting economic fallout create a more challenging landscape in 2020, specifically as consumers will look to reduce household spending. Parks Associates surveys show consumers recognize and value the safety, security, and economic benefits of monitoring services, so companies can build off of this recognized value, with the right marketing and pricing strategies.

“Central monitoring is a high-margin business, and many stations have excess monitoring capacity, driving the industry to expand its value proposition beyond the standard security offering,” Russell said. “As more aspects of daily life get connected, and as people spend more time in the home, new opportunities emerge that cross multiple industries, including energy usage monitoring, risk mitigation from flood and fire, monitoring the health and safety of aging relatives, tracking of valuables, and appliance maintenance monitoring.”

IoT: Extending Professional Monitoring for New Revenue profiles innovative central monitoring stations that drive the market, identifies consumer preferences and willingness to pay for monitoring services, and describes the value propositions for monitoring a variety of smart products within the connected home.Superior solar power by way of MIT PV innovation (video)

For information about the IoT: Extending Professional Monitoring for New Revenue, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

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Parks Associates announces Advisory Board and Topics for third annual Future of Video

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Parks Associates announces Advisory Board and Topics for third annual Future of Video | #TpromoCom #ParksAssociates #Entertainment #Event | Board members include executives from A+E Networks, Chicken Soup for the Soul Entertainment, MediaKind, Reelgood, TiVo, Tubi, Verizon Digital Media Services, Viacom International, and The Walt Disney Company

International research firm Parks Associates today announced the Advisory Board for the third annual Future of Video: OTT, Pay TV, and Digital Media, including executives from A+E Networks, Chicken Soup for the Soul Entertainment, MediaKind, Reelgood, TiVo, Tubi, Verizon Digital Media Services, Viacom International, and The Walt Disney Company.

The firm’s COVID-19: Impact on Consumer Behavior and Spending reveals that the percentage of US broadband households subscribing to an OTT service increased to 76% in Q1 2020, while adoption of pay-TV services has flattened to 73%.

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media, December 14-16, 2020, in Marina del Rey, California, featuring perspectives from analysts and industry leaders on viewer behaviors and preferences, the impact of economic downturns, and challenges for the video industry in meeting the expectations of today’s connected consumers.

“At this year’s event, we will be in a unique position to talk about the consumer shifts in video consumption as a result of the current public health crisis, as well as strategies moving forward as shelter-in-place and work-from-home mandates are lifted,” said Elizabeth Parks, President, Parks Associates. “Ramped-up promotional offers, free trials, historic levels of consumption, and cancellation of sporting and other live events have greatly impacted the video streaming and pay-TV markets.”

2020 advisory board:

  • Lisa Aussieker, VP, Marketing and Communications, MediaKind
  • Paul Cabana, EVP, Multiplatform Programming, A+E Networks
  • Mary Kay Evans, CMO / VP, Marketing, Verizon Digital Media Services
  • Andrea Clarke Hall, VP, Business Development, Tubi
  • Kase Niles, Sr. Manager, Strategic Research and Market Intelligence, TiVo
  • Dan Reich, SVP, Global Multiplatform Product Development, Viacom International
  • David Sanderson, Founder & CEO, Reelgood
  • Elana Sofko, COO, Chicken Soup for the Soul Entertainment
  • Nicolas Beraudo, Chief Revenue Officer, Reelgood
  • Kimberly Wilson, VP, Multiplatform Marketing, The Walt Disney Company

“We are looking forward to sharing our consumer and industry research tracking and quantifying the market changes as a result of the pandemic,” said Steve Nason, Research Director, Parks Associates. “Our consumer research this year focuses on pricing trends, new ways consumers are using video devices, and shifts in content consumption and preferences as well as pricing expectations following the bevy of free trial offerings. Our industry research and discussions examine the impact of changes in ad spending, changes in content windowing, and challenges in original content production.”

2020 Topics for Future of Video:

  • The Next Phase in the Streaming Wars
  • OTT Engagement Strategies
  • Shift to Hybrid Business Models
  • Short-form Video: Mobile First
  • Video Livestreaming: An Exploding Market
  • vMVPDs: Finding Success Between Traditional Pay TV and OTT
  • Piracy’s Impact on Service Providers
  • Rising Cost of Licensing and Distributing Content
  • The Age of Video Aggregation
  • Impact of 5G on Video and Gaming Services
  • Data and Decision Making in Video Services
  • Impact of Connected Devices on the Video Experience
  • Rise of Ad-based OTT Services
  • Traditional Pay TV’s Online Video Services: Shifting Revenues
  • OTT Bundling Partnerships
  • Video Distribution and Marketing to the Consumer
  • Retention and Churn in OTT

At Future of Video, Parks Associates highlights in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies.

Future of Video takes place December 9-11, 2019, at the Marina del Rey Marriott in Marina del Rey, California. For more information, visit www.futureofvideo.us.

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76% of US broadband households subscribe to an OTT service, adding roughly six million households since Q1 2019

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76% of US broadband households subscribe to an OTT service, adding roughly six million households since Q1 2019 | #TpromoCom #OTT #Video Marker #ParksAssociates | Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders

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New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019.

Parks Associates research also finds adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV has increased to 12% of US broadband households. The firm tracks the OTT video industry closely as part of its landmark ongoing service OTT Video Marker Tracker and quarterly consumer surveys.

To review this news release, click here.

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Headphones and earphones likely to experience initial sales spike with work at home, home schooling, and entertainment-in-place

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Headphones and earphones likely to experience initial sales spike with work at home, home schooling, and entertainment-in-place | #TpromoCom #Audio #ParksAssociates | Research highlights need for enhanced user experience to aid with device integration as audio market shifts from whole-room home theater system to standalone connected devices

Parks Associates research from Smart Product Market Assessment – Audio Devicesfinds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the COVID-19 outbreak, due in large part to the emergence of smart speakers, but demand for headphones and earbuds will likely experience an initial spike with work-at-home and entertainment-in-place now the standard for many households. This new demand will not diminish consumer expectations for advanced functionality, so device manufacturers still need to prioritize app development and software enhancements to enhance the user experience.

Smart Product Market Assessment – Audio Devicesaddresses future growth in the connected audio device market, including market drivers and inhibitors, identification of key players, consumer purchasing decisions, and user experience.

“Everyone in the household now needs their own headphones and earbuds for privacy during this time of shelter-in-place orders and work-at-home mandates,” said Steve Nason, Research Director, Parks Associates. “Following this initial wave of purchases, users will look to integrate these standalone products with their smart speakers and other connected devices in the home. This trend was already underway with the gradual dissolution of the ‘home theater system’ concept, and now households feature a collection of different audio products, brands, and devices that must work together to deliver a seamless user experience.”

Soundbars are now a prominent standalone product category in the audio device landscape, with adoption at nearly one-fourth of US broadband households. It is the most likely audio device to be connected to the TV, so soundbars have not been as impacted by smart speakers and displays as other audio products. However, growth has remained flat. Adoption of more niche audio devices such as internet-connected audio visual receivers and multiroom music systems has remained low.

“Prior to the COVID-19 outbreak, the traditional audio device category was at a crossroads,” Nason said. “Adoption and usage of devices such as wired/wireless speakers without voice assistants, audio/visual receivers, home theater systems, and multiroom music systems had waned. While consumers are making purchases now to accommodate work-at-home and home schooling needs, manufacturers need to maintain their emphasis on innovation, particularly the integration with voice assistants, so that their devices can have value beyond the initial stop-gap usage.”

Parks Associates notes device manufacturers and voice assistant providers alike have to better market and communicate the value that integrated voice control brings to audio devices. Increased integration of audio devices and use of high-resolution and 3D audio with the most-used CE video device, smart TVs, will also raise the profile of the audio category.

For more information on Smart Product Market Assessments or to request an analyst interview, contact Rosey Ulpino, rosey@parksassociates.com, 972-996-0233.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

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TV antenna usage in US broadband households jumped to 25% in 2019

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March 26, 2020

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow more as COVID-19 keeps consumers at home

#Consumer research study finds #TV #antenna use has increased | #TpromoCom | predicts more widespread usage as people shelter in place from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.

The study, conducted in the third quarter of 2019, examines the demand for broadcast TV, including pay TV, over-the-air, and online sources. The survey finds households that watch over-the air TV channels watch more video overall than average broadband households.

The study, conducted in the third quarter of 2019, examines uptake and perception of broadband services among US households.

“Local news matters to most households—local broadcast channels are the most preferred channel types, and news is the most preferred broadcast content,” said Steve Nason, Director of Research, Parks Associates. “These content preferences shape the access habits of consumers, so antenna usage is increasing as households look to meet these needs, and we will see these trends increase as more shelter-in-place orders take effect and households look for inexpensive content options to offset lost wages.”

Overall 78% of US broadband households watch live TV channels. As households look to cut expenses, their reliance on antennas for information and entertainment will likely increase.

“Penetration of broadcast TV and antennas increased markedly in 2019,” Nason said. “Thirty percent of US broadband households report owning a TV antenna, and we expect upward trends both in ownership and usage to continue, especially as we face this public health crisis keeping people at home.”

360 Deep Dive: Today’s Broadcast TV, a Quantified Consumer study, profiles consumers of live content and ownership of TVs and antennae among live TV viewers. The research quantifies the shift in live content to online platforms and the role that live TV plays in the lives of connected consumers.

Parks Associates is launching multiple surveys in April 2020 to quantify the impact of the COVID-19 outbreak on consumer behaviors, purchasing, and usage of connected devices and services, titled COVID-19 Impact on Communications and Entertainment and COVID-19 Impact on Telehealth and Independent Living. For more information on Today’s Broadcast TV and these other studies, contact sales@parksassociates.com

To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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