Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

Parks Associates, Parks Points (image)

Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

Human Investigation Management – ISIO
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A New Consensus Is Emerging On How to Handle The Risk from China’s 5G

A New Consensus Is Emerging On How to Handle The Risk from China’s 5G | #TpromoCom #China #Spy #5G | Chinese telecom tech is invading the physical world, but Europeans and industry have strategies to contain the threat.

“No one calls it an intelligence risk, but national security agencies across the world are concerned about China’s 5G modems and other devices,” says Al Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio.

Much of the Western intelligence debate around Chinese high-speed 5G technology has focused on hardware and software. Once the hardware is already out in the wild — which most think is inevitable — the future of the fight is in managing risk. It’s doable, if not yet widely advertised, according to several experts speaking at a U.S. intelligence conference this week, by quarantining Chinese equipment and deploying smarter electromagnetic spectrum management tools to better handle threats.

Bottom line: Huawei leads the world in the ability to rapidly produce cheap telecom hardware (as well as the underlying software.) Recent reports, including one from NATO, state it plainly. It’s one reason why European countries, including U.S. allies like Germany and the U.K., have been reluctant to ban tech from Huawei outright, even in the face of heavy U.S. pressure.

To read the remainder of this extremely interesting and timely news article, click here.

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Global smart buildings market to be worth $31.74B by 2022

Global smart buildings market to be worth $31.74B by 2022 | #TpromoCom #security #smartbuilding #intelligence #construction | The global smart building market is expected to grow from an estimated USD 7.42 billion in 2017 to USD 31.74 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 33.7% from 2017 to 2022. The market is primarily driven by the growing demand for integrated security and safety systems and increasing government initiatives for smart building projects.  click here

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