Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

Parks Associates, Parks Points (image)

Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

Human Investigation Management – ISIO
Human Investigation Management – ISIO. Find out more by clicking!
Please follow and like us:
error

Couple says Nest home security system hack turned into worst nightmare ever

Video: Couple says Nest home security system hack turned into worst nightmare ever | #TpromoCom #Nest #Security #DIY | A Nest security system at a couple’s house in Wisconsin was anything but secure, causing a nightmare for the homeowners after it was hacked. Google says otherwise.

Action News Atlanta (image)
Action News Atlanta

MILWAUKEE – It seems the system worked fine until last week when Samantha Lamont said she returned home from work Tuesday and discovered the temperature inside her home was 90 degrees. She told WITI-TV she thought it was a glitch and reset the thermostat, but what followed was anything but a glitch.

“My heart was racing,” she said. “I felt so violated.”

The hacker reset the couple’s thermostat to 90 degrees and even spoke to them through their kitchen camera before playing vulgar music, they said.

To read the remainder of this most interesting story, click here.

Do you have a story to tell? Send it to: 4Publication@SecurityeNews.com, or use the convenient contact form below:

Human Investigation Management – ISIO
Human Investigation Management – ISIO. Find out more by clicking!
Please follow and like us:
error

Google Helps Police Identify Devices Close to Crime Scenes Using Location Data

Google Helps Police Identify Devices Close to Crime Scenes Using Location Data | #TpromoCom #Google #Police #Crime | It’s no secret that Google tracks you everywhere, even when you keep Google’s Location History feature disabled.

As revealed by an Associated Press investigation in 2018, other Google apps like Maps or daily weather update service on Android allows the tech giant to continuously collect your precise latitude and longitude.

According to Google, the company uses this location-tracking features with an intent to improve its users’ experience, like “personalized maps, recommendations based on places you’ve visited, help finding your phone, real-time traffic updates about your commute, and more useful ads.”

Moreover, it’s also known that Google could share your location data with federal authorities in criminal investigations when asked with a warrant.

To read the remainder of this news article, click here.


Subscribe to Security eNews and receive our updates in your mail box! On the right!

Please follow and like us:
error

Privacy, Data Woes Pile Up for Facebook and Google

#Privacy, #Data Woes Pile Up for #Facebook and #Google | #TpromoCom # # # |  As the fallout continues from recent news reports detailing how Facebook enabled “digital warfare” based on its users’ personal data, Google is also facing heat for the vast troves of information it collects about people.

To read this interesting and informative news story, click here.

Privacy, Data Woes Pile Up for Facebook and Google

Please follow and like us:
error

Google may be tracking Android smartphone users

Google may be tracking Android smartphone users | #TpromoCom #Google #smartphone #tracking #video | According to a recent Quartz report, Android smartphone users may be sharing significant amounts of data with Google when they enable “location history.” Quartz reporter David Yanofsky joins CBSN to explain what information Google is tracking and how you can change what data you’re sharing. To watch this news story, click here.

Please follow and like us:
error