Only 10% of users use their personal assistant device or app to control smart home devices | #TpromoCom #smarthome #mobile #report | International research firm Parks Associates today announced new IoT research examining the market for smart home devices and services, including the current challenges and strategies to expand consumer adoption and purchase intentions. The consumer research and industry reports include analysis of smart home consumer segments and forecasts for smart home controllers, standalone security gateway solutions, Wi-Fi adoption on major consumer electronic devices, and revenues generated from these devices and services.
“The groundwork for the consumer IoT – networked products that are connected to the Internet and have an accompanying virtual object in the cloud – is in place,” said Brad Russell, Research Analyst, Parks Associates. “Ubiquitous high-speed connectivity, mass smartphone ownership, and cloud services have enabled incredible innovation in consumer products and services and disrupted traditional marketplaces. Companies now need to identify and deploy the best strategies and innovations to engage consumers in the IoT.” http://ow.ly/GMzk30dpjce