New professionally monitored subscribers spend $5 more per month on their services than average security households | #TpromoCom #AlarmSystem #Monitoring #Security | Security research from Parks Associates finds consumers who bought their home security system in the past 12 months spend $55 per month on average for their monitoring services, $5 more than the average cost among all security households. 360 View: Residential Security attributes the increase in RMR (recurring monthly revenue) among new subscribers to an increasing adoption rate of home controls and interactive services.
Dina Abdelrazik, Senior Analyst, Parks Associates, will present Parks Associates’ new security research during the “Security in the Connected Home” session at ISC West on April 11 at 11:00 a.m.
“More than 60% of households with a security system, which equal 16% of all US broadband households, have an interactive home security system,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “For new security subscribers, the adoption of interactive services is 80-95%, so new customers are driving interactive services to reach maturity.”
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