ESA Hosts Sales Webinar to Guide Industry Through Pandemic: Arms its Members with Free Online Sales Courses | #TpromoCom #ESA #Sales #Education | The Electronic Security Association (ESA) is again arming members — and the industry — through the COVID-19 crisis. This time, with free online sales training and resources.
ESA has teamed with its Choice Service Provider, Braveheart Sales Performance, to deliver industry-specific online sales training and resources. A webinar on the topic was offered today to the industry at large (an on-demand recording can be found on ESAweb.org).
Throughout the session, Gretchen Gordon, sales team development expert, provided advice on effectively managing a remote sales team and helped security and fire pros navigate selling through the pandemic, answering questions like: what should salespeople be saying to prospects during the crisis?
In addition to the webinar, ESA Member companies will now have complimentary access to an entire program of sales training, developed by Braveheart, for a deeper dive in processes and tactics that drive sales.
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