Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

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Adoption of connected health devices highlights differences in UK and US

Adoption of connected health devices highlights differences in UK and US | #TpromoCom #Heath #ParksAssociates #IoT | The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions. 

CONSUMER ANALYTICS NEWSLETTER – ISSUE 64

The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions.

Adoption of connected health devices highlights differences in UK and US

Devices like digital pedometers, fitness trackers, and GPS sports watches are more common in the UK, while large fitness equipment like treadmills, exercise bikes, and ellipticals that have built-in app support are much more common in the US. Larger US home sizes, with more space for in-home fitness equipment, may explain the gap in adoption. Adoption of other connected health devices are similar across markets. One-third of consumers in the UK report owning at least one connected wellness/fitness device while just 15% report owning a connected medical device, like a Wi-Fi weight scale or blood pressure cuff.

Nearly 50% of consumers in UK broadband households report of having a chronic health condition with obesity, high cholesterol, hypertension, and asthma being the leading conditions. About half of the consumers with a chronic condition in the UK are interested in products and services that would help in managing their condition. Those with a chronic condition show a higher propensity to own a connected medical device and are good targets for remote patient monitoring or a health management program.

 For more information on this topic, see Parks Associates’ IoT in the UK: Consumers and Technology Adoption – Wellness, Telehealth and Independent Living. This study identifies adoption of connected health and personal emergency devices among UK consumers. The research also examines top caregiver pain points, and their willingness to pay for independent living solutions.

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New study examines consumer preferences related to new UI options

New study examines consumer preferences related to new UI options | #TpromoCom #Study #Report #Broadband | Quality of user interface (UI) more important than content recommendations in video service satisfaction

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New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service.

UI Preferences and Content Discovery examines consumer preferences related to new UI options and the ways that consumers find, and want to find, entertainment content. It also explores preferences by owners of various in-home devices and examines interest in new innovations such as smart speakers, personal assistants, and voice interaction.

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“User interfaces are a key factor driving satisfaction for OTT services, and Netflix, Hulu, and Amazon – the big three in OTT streaming – have largely set the standard for content navigation and ease of use,” said Kristen Hanich, Senior Analyst, Parks Associates. “Other services have had to follow similar structures established by these three, but as new OTT services launch with greater and greater expectations, innovations in UIs could be an even greater differentiator contributing to their success or failure.”

UI Preferences and Content Discovery reports that one-fifth of households cancelling an OTT subscription cited an inability to find something to watch as a factor.

“Consumers are interested in finding particular shows or genres of content and have less interest in browsing by channel,” Hanich said.

Additional data:

70% of CE purchasers said ease of use is a “very important” purchase consideration.

When searching for something to watch, 12% of OTT users consider recommendations from the service as their first step.

Apple TV owners give high marks to the device’s UI.

For more information about this research or to schedule an interview with an analyst, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

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Memoreyes’ Unique Outdoor Video Surveillance Systems are Totally Wireless


Memoreyes’ Unique Outdoor Video Surveillance Systems are Totally Wireless | #Memoreyes #TpromoCom #WiFi #VideoSurveillance | The use of outdoor WiFi is often unreliable. But the engineers behind Memoreyes’ unique outdoor video safety systems have solved this problem, providing reliable, steady wireless connectivity between the Model 360 and 100 camera systems. No wires means no trenching and lower installation fees.

The Camera Housing

  • The Entrance System Housing contains seven cameras and two to three micro-computers.
  • Four cameras document cars as they enter, pass by, and depart; and the other three read license plates, including the detection of vehicles that travel the wrong way through an exit.
  • The All Property System housing is a 12’ tall “candy cane” that houses an HD camera, 2 micro-computers, and the Camera Director System.
  • The system runs on low voltage power (no 120VAC power install requirements), and it wirelessly connects to a NVR (Network Video Recorder) through Ethernet radios.
  • Camera housings are weatherproof, including sun shades and are rated from -20°F to 120°F.
  • Anti-tampering features detect camera-pole shaking, which initiates a local verbal warning through an in-housing speaker. This action also directs other cameras in the vicinity to video the event.

Come and take a look: http://bit.ly/2KKKhEc

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Human Investigation Management – ISIO. Find out more by clicking!
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An Outdoor Video Surveillance System that Thinks and Acts Like a Human

An Outdoor Video Surveillance System that Thinks and Acts Like a Human | #Memoreyes #TpromoCom #VideoSurveillance #AI | I’d like to tell you about a new, revolutionary outdoor CCTV product that is like none other. I use the word “revolutionary” because it is just that. It leverages the use of quality Megapixel/HD quality, pan-tilt-zoom cameras with machine learning and an entirely newly developed series of audio, thermal, and radar-oriented sensors. Add to that an AI (Artificial Intelligence)-based learning control platform and you have an almost human-like control system with Big Data analysis. http://bit.ly/2KKKhEc

The focus of this new tech is outdoor protection. It uses thermal, sound, and radar to focus in on moving targets, along with a Smartphone app that stakeholders can use to alert the system when there’s a potential problem of an immediate nature. Cameras automatically  follow targets, which is not entirely new, but that’s just the beginning of the story.

The uniquely developed sensors allow the system to hear, see, and detect what the camera cannot see using a variety of unique sensors that truly makes this system revolutionary. Interaction between this interactive, integrated video surveillance system and stakeholders is audio/visual in nature, further deterring would-be assailants. 

Currently the system operates using a unique machine learning system, but an AI (Artificial Intelligence) processing system is now in the works and will soon be incorporated, giving the system the ability to react with even more speed and intelligence. Through Big Data analysis, over time the system will learn the habits and trends associated with each camera within each specific setting, thus enabling the system to  quickly identify departures from the norm. There’s more. 

I’d like to propose a complementary story on the tech with a short interview with the developer, who happens to be John Collings, the former inventor and developer of Uplink. A sidebar will delve into the advancements in AI and how they will be leveraged to make this new technology a must-have for office complexes, shopping malls, multiple-tenant housing, industrial complexes, chain stores, etc. 

Email us for more information: click here!

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Parks Associates welcomes Sarah Jones, VP of Commercial Product, Great Call, to Connected Health Summit

Parks Associates welcomes Sarah Jones, VP of Commercial Product, Great Call, to Connected Health Summit | #TpromoCom #Event #Home #Monitor | Jones will deliver the keynote address at the sixth-annual Connected Health Summit: Independent Living and Wellness.

64% of consumer 50 and older are interested in home monitoring system that can sense emergencies and notify caretakers

Parks Associates today announced Sarah Jones, VP of Commercial Product, Great Call, as the first confirmed keynote speaker for the sixth-annual Connected Health Summit: Independent Living and Wellness, August 27-29 at the Pendry San Diego in San Diego, California. The firm’s independent living research finds 64% of heads of US broadband households 50 and older are interested in a home system that can sense emergencies and send out notifications.

Connected Health Summit will explore new strategies and innovations that will expand and improve independent living solutions for consumers and caretakers, including innovative monitoring and smart home solutions, and examine consumer adoption and usage of connected health technologies and key adjacencies between smart home, healthcare, and independent living ecosystems. Early Sponsors include HP, MDLIVE, Alarm.com, Freeus, Rapid Response Monitoring, and GiftCard Partners.

“The push to engage consumers outside of the facility, combined with advances in consumer technology, have created several distinct markets for connected health products and services,” said Elizabeth Parks, President, Parks Associates. “We expect to see the lines between these markets blur as care providers experiment with consumer devices as part of their remote patient monitoring programs and as consumer solutions integrate virtual care services into their offerings. Technology companies are now realizing the incredible opportunity to serve the growing market of seniors with devices and services that fit their unique needs and desires.”

Parks Associates research shows more than one-third of people in US broadband households are current caregivers or will be in the near future, and they rank emergency alerts as the most valuable home living feature.

“Many smart home solutions are well positioned to deliver on these key independent living use cases while also providing a valuable user experience to caretakers,” Parks said. “Great Call, recently acquired by Best Buy, is a leader in delivering independent living solutions, and we look forward to sharing insight with attendees on key adjacencies between the smart home and connected health.”

Topics:

  • Employee Wellness Programs and Consumer Engagement
  • AI in Health: Creating Personalized Insights
  • Choice in Care: Telehealth, Kiosks, and Retail Clinics
  • The Impact of MACRA and Telehealth Reimbursement for Connected Health
  • Enabling Independence: Addressing Seniors’ Health and Social Needs
  • Expanding Reach: Making Remote Patient Monitoring Work
  • The Role of Technology: Serving Social and Medical Needs
  • Innovation and Partnerships
  • IoT Integration: Effective Connected Health Partnerships
  • Senior Tech Channels: Home Service Providers, Builders, and In-home Care Agencies
  • Wearables: Crossing the Line from Consumer to Health Tech
  • Consumer Technology in Healthcare: Preparing for the Tech Giants
  • Innovation at Transformative Life Stages

Connected Health Summit provides industry players with in-depth analysis on the growth of the connected health device and solutions markets, with insights and implications for consumers, health providers, and payors. The event is focused on the emerging opportunities-and specifically on new consumer engagement strategies-for multiple industries.

Parks Associates is accepting submissions to speak at Connected Health Summit at www.parksassociates.com/chs-speak.

Registration is open, and media are invited to attend. To schedule an interview with an analyst or to request specific data,contact Sherrelle Lewis, sherrelle.lewis@parksassociates.com, 972-996-0214.

About Connected Health Summit
Parks Associates’ sixth-annual Connected Health Summit: Independent Living and Wellness is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.

Connected Health Summit provides insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions. The conference addresses opportunities for new solutions, including smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers with new insight into patient health and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness.

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VPN Vulnerabilities Point Out Need for Comprehensive Remote Security

Dark Reading cybersecurity news website

#VPN Vulnerabilities Point Out Need for Comprehensive Remote #Security | #TpromoCom #Data | VPNs are the primary tool for securing remote access, but recently disclosed vulnerabilities point out the weakness of relying on them as the only tool.

“Encryption Everywhere” has become one of the rallying cries of enterprise security in the waning days of this millennium’s second decade. But when one of the foundation technologies of enterprise encryption is broken, the repercussions can spread far beyond the security team to cover everything the systems are supposed to protect.

That’s why the recent DHS CISA notice of vulnerabilities in four VPN applications is worrying and the details of the vulnerability particulars are so eye-opening. As it turns out, the vulnerabilities aren’t really in the basic encryption engines at work in the VPNs — they’re in the way the information on whether a particular session has been authenticated is stored and protected.

To read the remainder of this important news article, click here.

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Want to know more about this training course? For additional information, click here.

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A New Consensus Is Emerging On How to Handle The Risk from China’s 5G

A New Consensus Is Emerging On How to Handle The Risk from China’s 5G | #TpromoCom #China #Spy #5G | Chinese telecom tech is invading the physical world, but Europeans and industry have strategies to contain the threat.

“No one calls it an intelligence risk, but national security agencies across the world are concerned about China’s 5G modems and other devices,” says Al Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio.

Much of the Western intelligence debate around Chinese high-speed 5G technology has focused on hardware and software. Once the hardware is already out in the wild — which most think is inevitable — the future of the fight is in managing risk. It’s doable, if not yet widely advertised, according to several experts speaking at a U.S. intelligence conference this week, by quarantining Chinese equipment and deploying smarter electromagnetic spectrum management tools to better handle threats.

Bottom line: Huawei leads the world in the ability to rapidly produce cheap telecom hardware (as well as the underlying software.) Recent reports, including one from NATO, state it plainly. It’s one reason why European countries, including U.S. allies like Germany and the U.K., have been reluctant to ban tech from Huawei outright, even in the face of heavy U.S. pressure.

To read the remainder of this extremely interesting and timely news article, click here.

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