March 26, 2020
TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow more as COVID-19 keeps consumers at home
#Consumer research study finds #TV #antenna use has increased | #TpromoCom | predicts more widespread usage as people shelter in place from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.
The study, conducted in the third quarter of 2019, examines the demand for broadcast TV, including pay TV, over-the-air, and online sources. The survey finds households that watch over-the air TV channels watch more video overall than average broadband households.
The study, conducted in the third quarter of 2019, examines uptake and perception of broadband services among US households.
“Local news matters to most households—local broadcast channels are the most preferred channel types, and news is the most preferred broadcast content,” said Steve Nason, Director of Research, Parks Associates. “These content preferences shape the access habits of consumers, so antenna usage is increasing as households look to meet these needs, and we will see these trends increase as more shelter-in-place orders take effect and households look for inexpensive content options to offset lost wages.”
Overall 78% of US broadband households watch live TV channels. As households look to cut expenses, their reliance on antennas for information and entertainment will likely increase.
“Penetration of broadcast TV and antennas increased markedly in 2019,” Nason said. “Thirty percent of US broadband households report owning a TV antenna, and we expect upward trends both in ownership and usage to continue, especially as we face this public health crisis keeping people at home.”
360 Deep Dive: Today’s Broadcast TV, a Quantified Consumer study, profiles consumers of live content and ownership of TVs and antennae among live TV viewers. The research quantifies the shift in live content to online platforms and the role that live TV plays in the lives of connected consumers.
Parks Associates is launching multiple surveys in April 2020 to quantify the impact of the COVID-19 outbreak on consumer behaviors, purchasing, and usage of connected devices and services, titled COVID-19 Impact on Communications and Entertainment and COVID-19 Impact on Telehealth and Independent Living. For more information on Today’s Broadcast TV and these other studies, contact email@example.com
To request data or an interview, please contact Rosey Ulpino at firstname.lastname@example.org, 972.996.0233.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
Marketers Take Note: Facebook is Changing its Ad Format from Next Month | #TpromoCom #Marketing #Business #Facebook | If you’re using Facebook for advertising, you need to be aware of this update.
Over on the Facebook Business blog, The Social Network has announced that – starting from August 19th – mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year”.
Editor’s Note: If you’re in charge of marketing in your company, you should read this article. It will affect you whether or not you read it. You may as well get a leg up on it now. –Al Colombo
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Facebook Could Be Fined Up To $5 Billion Over Privacy Violations | #TpromoCom #Facebook #Fine #Privacy | Facebook expects to face a massive fine of up to $5 billion from the Federal Trade Commission (FTC) as the result of an investigation into its privacy policies—that’s about one month’s revenue for the social media giant.
To be clear the amount of fine is not what the FTC has announced or hinted yet; instead, it’s an estimated due that Facebook disclosed on Wednesday in its first quarter 2019 financial earnings report.
In its earnings report, Facebook said the company had set $3 billion aside in anticipation of the settlement with the FTC, who launched a probe into Facebook following the Cambridge Analytica scandal.
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A New Consensus Is Emerging On How to Handle The Risk from China’s 5G | #TpromoCom #China #Spy #5G | Chinese telecom tech is invading the physical world, but Europeans and industry have strategies to contain the threat.
“No one calls it an intelligence risk, but national security agencies across the world are concerned about China’s 5G modems and other devices,” says Al Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio.
Much of the Western intelligence debate around Chinese high-speed 5G technology has focused on hardware and software. Once the hardware is already out in the wild — which most think is inevitable — the future of the fight is in managing risk. It’s doable, if not yet widely advertised, according to several experts speaking at a U.S. intelligence conference this week, by quarantining Chinese equipment and deploying smarter electromagnetic spectrum management tools to better handle threats.
Bottom line: Huawei leads the world in the ability to rapidly produce cheap telecom hardware (as well as the underlying software.) Recent reports, including one from NATO, state it plainly. It’s one reason why European countries, including U.S. allies like Germany and the U.K., have been reluctant to ban tech from Huawei outright, even in the face of heavy U.S. pressure.
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Smartphone market ‘a mess’ but annual tablet sales are also down | #TpromoCom #Smartphone #Cell #Mobile | Apple tops the list for most shipped tablets in 2018, while Huawei increased its smartphone penetration during the year.
“Not sure if you heard the big news, shipments of mobile devices in general is on the decline. That can be good or bad, depending on whom you speak with. For the security industry, it’s not good news because the electronic side of physical security relies on mobile devices to sell value-added recurring revenue, also called RMR (Recurring Monthly Revenue).”Al Colombo, long time trade journalist and copywriter in the security and life safety markets
Tablet shipments dropped by 11.4 million devices to 173.8 million last year, a report from Strategy Analytics’ Connected Computing Devices (CCD) service has shown. It’s a similar story for smartphones, with the International Data Corporation (IDC) reporting a 4 percent drop in annual shipments.
Despite the lull, Strategy Analytics believes the tablet market shows signs of recovery.
Of the 173.8 million tablets devices shipped during the year, 54.8 million were accounted for in the fourth quarter — in line with gift-buying for the holiday season. 55.4 million were shipped in the fourth quarter a year prior.
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Facebook Paid Teens $20 to Install ‘Research’ App That Collects Private Data | #TpromoCom #Facebook #Privacy #Apple | If you are thinking that Facebook is sitting quietly after being forced to remove its Onavo VPN app from Apple’s App Store, then you are mistaken.
It turns out that Facebook is paying teenagers around $20 a month to use its VPN app that aggressively monitors their smartphone and web activity and then sends it back to Facebook.
The social media giant was previously caught collecting some of this data through Onavo Protect, a Virtual Private Network (VPN) service that it acquired in 2013.
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You have to be special to be a member of the Security Integrator forum on Facebook | #MikeReed #Integration #Security #Fire | If you’re a systems integrator, AKA: security integrator, then you should be a member of this forum. Recent topics include: Text Messages and Text Bots, the Avigilon H4 Multi-head camera, Setting up our new demo system, and much, much more. This is a closed forum, so be prepared to answer 3 questions. Go to http://bit.ly/2tW6bco