Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

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Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

 

CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

17% of US broadband households purchased at least one smart home device in the past 12 months

October 31, 2019

Parks Associates today announced the topics for the 24th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer products and services; the integration of new products and services from different ecosystems in the home; and the expansion of channels distributing smart home, security, energy management, healthcare, connected CE, and home services.

Early sponsors for CONNECTIONS™ include Alarm.com, Rapid Response Monitoring, ServiceLive, Cirrent, MMB Networks, Trusource Labs, Inspire, Aprilaire, and Sprosty Network.

Parks Associates research finds 17% of US broadband households purchased at least one smart home device (not including smart speakers/smart display) in the past 12 months. By comparison, 31% report high intentions to purchase a smart home device in the next 12 months, a level which has stayed consistent over the past six months.

“We have seen smart home growth flatten the past year or so and look forward to hearing from industry leaders on the next stages of consumer engagement strategies,” said Elizabeth Parks, President, Parks Associates. “Consumers who own smart home products continue to buy more, but growth appears to have stalled out, and while intentions are high, purchases are lagging. We look forward to hearing from industry leaders on the next stage of growth for consumer products and services at CONNECTIONS™.”  

2020 Event Topics:

Consumer Engagement Strategies

    • Extending Peace of Mind: Security Adjacencies

    • The User Experience: Integration and Controls

    • DIY: Impact on Smart Home and Security

    • Clean Energy Trends: Electric Vehicles, Batteries, and Solar

    • Support: Onboarding and Ongoing Services

    • Growing Up Smart Home: Engaging Different Generations

    • New Channel Strategies to Capture Consumer Engagement

Channel Expansion

    • Independent Living: Serving Seniors, Aging Boomers, and Chronically Ill

    • Monitoring: Expanding Beyond Security

    • Health and Wellness: Wearables and Market Growth

    • Point Solutions vs Whole-Home Systems

    • Energy Management: Driving the Smart Home

    • Smart Home Solutions: Channel Expansion

      Partnerships and Business Models

 

  • Business Models: Service-Driven Consumer Market

  • Service Providers: Value-added Services

  • Personalization and the Connected Home: Partnership Strategies

  • The User Experience: Integration, Interoperability, and Controls

    Technology and Innovations

  • AI and the Smart Home: Proactive and Predictive Intelligence

  • 5G, AI, and the Connected Home: Looking Forward

  • Home Network and Wi-Fi: Connectivity Driving the Experience

  • Converging Ecosystems: Entertainment and Smart Home

  • Privacy and Security: Protecting the Consumer

  • Connected Car: Extending the Smart Home

  • Investing in the Future: Tech Driving Innovation

 

CONNECTIONS™ will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets.

Parks Associates is accepting speaker submissions for 2020 at http://www.parksassociates.com/cus-speak.  For more information, visit www.connectionsus.com. To schedule an interview with an analyst, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

ABOUT CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21, 2020, at the Hyatt Regency San Francisco Airport in San Francisco.

CONNECTIONS™ hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

 

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Chinese AI unicorns target smart cities & public security

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Chinese AI unicorns target smart cities & public security | #TpromoCom #AI #Military #Chinese | According to research company, Memoori, in a bid to be at the forefront of the technology, China is pouring billions of dollars into companies that are researching AI technology, with video analytics and IoT platforms for smart cities being two of the prime applications.

Memoori estimates that China accounts for approx. 31% of global physical security revenues and says that it is now the biggest single country market for physical security products having increased its share by almost 50% in the last 7 years.

Video surveillance equipment has been the major contributor here, with the market growing rapidly through a boom in new construction and safe city projects in the public sector. Hundreds of cities in China, large and small, have jumped on the smart cities bandwagon, as advocated by Beijing, and have established budgets to support such initiatives.

To read the remainder of this story, click here.

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ADT launches new home automation system nationwide

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ADT launches new home automation system nationwide | #TpromoCom #ADT #Security #HomeAutomation | ADT, a provider of monitored security and interactive home and business automation solutions in the U.S. and Canada, is rolling out the ADT Command panel and control platform nationwide.

ADT: This sign says, "Don't Even Try it!" (image)

Building on the ADT Pulse platform, which was introduced in 2010, ADT Command offers a rich feature set customized to address customers’ lifestyle and needs, while increasing operational efficiencies.

“At ADT we are dedicated to security and leveraging technology to meet the needs of the evolving smart home industry while bringing the best in-home protection to our customers,” Jim DeVries, Chief Executive Officer of ADT, said in the announcement.

To read the remainder of this news story, click here.

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Earthquake warning app will give anyone in California the chance to prepare

Earthquake warning app will give anyone in California the chance to prepare | #TpromoCom #Earthquake #Sensor #Notification #Emergency | Authorities will begin issuing quake early warnings through the Wireless Emergency Alerts system, offering text message alerts even for people who have not downloaded the app.

Workers check the damage to Interstate 880 in Oakland after it collapsed during the Loma Prieta earthqakes. (image)
Workers check the damage to Interstate 880 in Oakland after it collapsed during the Loma Prieta earthqakes.

The unveiling of the new version of UC Berkeley’s MyShake app is a major achievement in the years of efforts to bring California an earthquake early warning system. Until Thursday, only people with the city of Los Angeles’ ShakeAlertLA app and physically present in Los Angeles County could get the alerts.

Richard Allen, director of the Berkeley Seismology Lab, said a few seconds of warning can give people time to drop, cover and hold on before the shaking begins.

To read the remainder of this article, click here.

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New study examines consumer preferences related to new UI options

New study examines consumer preferences related to new UI options | #TpromoCom #Study #Report #Broadband | Quality of user interface (UI) more important than content recommendations in video service satisfaction

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New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service.

UI Preferences and Content Discovery examines consumer preferences related to new UI options and the ways that consumers find, and want to find, entertainment content. It also explores preferences by owners of various in-home devices and examines interest in new innovations such as smart speakers, personal assistants, and voice interaction.

bar chart (image)

“User interfaces are a key factor driving satisfaction for OTT services, and Netflix, Hulu, and Amazon – the big three in OTT streaming – have largely set the standard for content navigation and ease of use,” said Kristen Hanich, Senior Analyst, Parks Associates. “Other services have had to follow similar structures established by these three, but as new OTT services launch with greater and greater expectations, innovations in UIs could be an even greater differentiator contributing to their success or failure.”

UI Preferences and Content Discovery reports that one-fifth of households cancelling an OTT subscription cited an inability to find something to watch as a factor.

“Consumers are interested in finding particular shows or genres of content and have less interest in browsing by channel,” Hanich said.

Additional data:

70% of CE purchasers said ease of use is a “very important” purchase consideration.

When searching for something to watch, 12% of OTT users consider recommendations from the service as their first step.

Apple TV owners give high marks to the device’s UI.

For more information about this research or to schedule an interview with an analyst, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

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Attention: Professional Practitioners, Hostage Negotiators and Undercover Operatives

Human Investigation Management – ISIO
Human Investigation Management – ISIO

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The Hotel Hijackers White Paper

The Hotel Hijackers White Paper | #TpromoCom #Hotel #Hacker #CyberSecurity | From booking a room to the payments made at shops and restaurants, hotel chains have complex networks that save enormous amounts of sensitive and private data, just waiting to be compromised.

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