60% of newly acquired security systems are self-installed

60% of newly acquired security systems are self-installed | #TpromoCom #DIY #Security | DIY Home Security Tracker finds DIY security solutions claim the majority of new security households 

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New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households. The research firm’s DIY Home Security Tracker notes that among consumers who acquired their security system less than two years ago, 60% are self-installed, compared to only 7% of systems purchased more than six years ago.

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“Most DIY households use professional monitoring services, but currently 63% of these DIY systems have had their monitoring subscription for less than two years,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “Most DIY security owners are also self-installing add-on smart home devices, so companies are expanding their product lines to meet consumer demand, including Abode, Array by Hampton, and Blue by ADT. This demand for an easy-to-install, integrated solution is becoming more prevalent in the Apple HomeKit ecosystem, with more DIY security systems and camera-related devices releasing product lines compatible with this ecosystem.”

The traditional residential security channel is dominated by professionally installed, professionally monitored systems, but smart home device manufacturers are increasingly extending into the security space. Currently 33% of US broadband households own a security system, an 18% increase from 28% in 2018.

DIY Home Security Tracker assesses the impact of DIY security solutions to expand the market and the potential cannibalization of existing security channels. It also gives an analysis of industry trends, market strategies of key players, and competitive analysis on leading products in all key product categories. The research outlines returns, satisfaction with DIY systems versus traditional systems and the customer buyer journey.

For information about the DIY Home Security Tracker, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

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Alarm.com and KPN Ventures keynote 15th annual CONNECTIONS™ Europe

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Alarm.com and KPN Ventures keynote 15th annual CONNECTIONS™ Europe | #TpromoCom #Parks #Event #SmartHome | Research firm announces topics focused on smart home solutions, security monitoring and DIY solutions, data and consumer privacy, and AI and voice innovations http://bit.ly/2x7KT1H

4 March 2020
Parks Associates today announced the topics and first confirmed keynote speakers for the 15th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, 10-11 November at the Amsterdam Marriott Hotel. KPN Ventures and Alarm.com will keynote the event, providing insight into the growing opportunities and challenges in the smart home, security, and controls market.

CONNECTIONS™ Europe hosts executives from the top European and international companies in the connected home ecosystems, focusing on new business models, distribution channels, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services. Alarm.com is an early sponsor of the event.

“Video and interactive services have boosted ARPU for monitored security services in Europe to nearly 6%, even though the growth rate of subscribers is much slower,” said Elizabeth Parks, President, Parks Associates. “Smart home products, innovations in DIY and cloud services, and developments in AI are creating new service opportunities, and new sources of revenue, for traditional players and new entrants in the connected home space. We are excited to have Alarm.com back on stage and welcome KPN Ventures to keynote this year’s conference.”

Confirmed keynote speakers:

Samir Ahmad, Investment Manager, KPN Ventures
Anne Ferguson, VP, Marketing, Alarm.com

Event Topics

  • Marketing and Business Models
  • Smart Home Solutions: Channel Expansion
  • Business Models: A Service Driven Market
  • Independent Living: Serving Seniors and Chronically Ill
  • Monitoring: Expanding Beyond Security
  • Voice and User Interfaces: Integration and Control
  • Data Sharing: Trust-Based Models and Best Practices

Technology and Market Growth

  • AI and the Connected Home: Proactive and Predictive Intelligence
  • DIY and DIFM: Impact on Smart Home and Security
  • Interoperability: Expanding the Smart Home
  • Home Network and Wi-Fi: Connectivity Driving the Experience
  • Support: Onboarding and Ongoing Services
  • Privacy and Security: Getting it Right for Consumers

For more information, visit www.connectionseurope.com.

About CONNECTIONS™ Europe

Produced by Parks Associates, the 15th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with two days of visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities.

CONNECTIONS™ Europe: Strategies for Security and Smart Home will take place 10-11 November 2020 in Amsterdam at the Amsterdam Marriott Hotel in Amsterdam.

Visit ‘Parks Associates’ website: click here

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Comcast and ADT keynote 24th annual CONNECTIONS™: The Premier Connected Home Conference

Comcast and ADT keynote 24th annual CONNECTIONS™: The Premier Connected Home Conference

Comcast and ADT keynote 24th annual CONNECTIONS™: The Premier Connected Home Conference | #TpromoCom #Parks #ADT #Comcaset | Nearly 60% of smart home device owners prefer to control their devices via an app on their smartphone 

Parks Associates today announced executives from Comcast and ADT will deliver keynotes at the firm’s 24th annual CONNECTIONS™: The Premier Connected Home Conference, May 19-21 at the Hyatt Regency San Francisco Airport in San Francisco, California. They will join a lineup that includes ANGI Homeservices/Handy and Vivint Smart Home, addressing business models, new technologies, and partnerships impacting the growth of solutions for consumers at home.

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Noopur Davis, EVP, Chief Product and Information Security Officer, Comcast, and Bob Kupbens, President, Chief Strategy and Product Officer, ADT, will address ways to leverage connectivity in the home through partnerships, product integrations, and new solutions that create a valuable experience for consumers while also addressing data privacy and security. Oisin Hanrahan, Chief Product Officer, ANGI Homeservices; Co-founder & CEO, Handy, and Jim Nye, Chief Product Operations Officer, Vivint Smart Home, are also presenting keynotes at the executive conference.

Early sponsors include Alarm.com, Rapid Response Monitoring, Cirrent, Everise, Firedome, Intellithings, MMB Networks, PassiveBolt, Z-Wave, Zen Ecosystems, Aprilaire, Sprosty Network, Wi-Charge, Gadgeon, and Inspire.

Parks Associates’ research finds nearly 60% of smart home device owners prefer to control these devices via an app on their smartphone. Among these, 31% express a preference for an app that controls a single device, while 28% prefer an app that can control all smart home devices.

“Companies can extend the value of smart home solutions for consumers by extending benefits throughout the home,” said Elizabeth Parks, President, Parks Associates. “At CONNECTIONS™, we welcome industry leaders from all areas of the consumer technology ecosystems to discuss strategies to extend value to the consumer and build on today’s leading business models.”

Parks Associates notes that top players are pursuing the goal of enhancing consumer value and engagement through three different strategies.

“The three main strategies are custom smart home controller installation, a cooperative platform by a service provider, and DIY products such as voice-based platforms,” Parks said. “Companies like Control4, Josh.ai, and Savant provide a premium service with a custom smart home controller that can control virtually all devices through a single app. Service providers such as Alarm.com, Vivint, and Comcast are leveraging their existing platforms in the home. Finally, many manufacturers are deploying voice-based platforms, like the Amazon Alexa or Google Assistant, which are having an enormous impact on the ability to control and manage different devices in the home.”

For questions about speaking opportunities, please contact Mindi Sue Sternblitz-Rubenstein, speakers@parksassociates.com, 972-490-1113. To request data or an interview, contact Elizabeth Parks, eparks@parksassociates.com, 972-490-1113.

For more information, visit www.connectionsus.com.

ABOUT CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21, 2020, at the Hyatt Regency San Francisco Airport in San Francisco.

CONNECTIONS™ hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

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Microchip Joins Responsible Business Alliance (RBA) – the Global Industry Coalition Dedicated to Corporate Social Responsibility

Microchip logo (image)Microchip Joins Responsible Business Alliance (RBA) – the Global Industry Coalition Dedicated to Corporate Social Responsibility | #TpromoCom #Microchip #Security #Financial #Health | Microchip Technology Inc. has joined the Responsible Business Alliance (RBA), a nonprofit coalition of companies.

CHANDLER, Ariz., Jan. 16, 2020 (GLOBE NEWSWIRE) — Microchip Technology Inc. (Nasdaq: MCHP) today announced it has joined the Responsible Business Alliance (RBA), a nonprofit coalition of companies dedicated to the improvement of social, environmental and ethical conditions in their global supply chains.

The RBA Code of Conduct is a set of social, environmental and ethical industry standards. The standards set out in the Code of Conduct reference international norms and standards including but not limited to the Universal Declaration of Human Rights, ILO International Labor Standards, OECD Guidelines for Multinational Enterprises plus ISO and SA standards.

Call TpromoCom for web design and content (image)“With the principles of corporate social responsibility as a fundamental part of Microchip’s DNA, we remain committed in every aspect of our business and operations to advancing human rights, ethics and health and safety worldwide,” said Ganesh Moorthy, president and chief operating officer. “Along with RBA member companies, we align under a set of common values that send a clear message of commitment to the global supply base and to our customers.”

Founded in 2004, the RBA and its initiatives have nearly 400 company members committed to improving conditions in global supply chains; including safe working conditions and ethical labor practices.

Microchip’s values and operating principles including its Code of Business Conduct and Ethics, certifications, sustainability reporting and other standards are reflected in the company’s practices and actions of employees worldwide. Microchip is committed to aligning with organizations and companies worldwide to advocate for principals regarding workforce and labor standards, human rights, sustainability and anti-corruption.

About Microchip Technology
Microchip Technology Inc. is a leading provider of smart, connected and secure embedded control solutions. Its easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs which reduce risk while lowering total system cost and time to market. The company’s solutions serve more than 120,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.


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Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019

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Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019 and forecasted to reach $66 billion worldwide by 2022 | #TpromoCom #TV #Internet #Piracy | Industry report examines trends, business models, and best practices to identify and fight piracy

January 14, 2020 — A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023. Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 billion.

Video Piracy: Ecosystem, Risks, and Impact examines trends in content piracy and methods for stopping these emerging piracy methods and provides a five-year forecast for the impact of piracy on the video industry.  The report also includes real-world case studies about several piracy cases by entities which operate at an industrial scale. This report complements a 2019 Parks Associates report which estimated that of the $9.1 billion lost in 2019 to credential sharing by US video providers, 28% – or about $2.5 billion – was lost due to piracy.  This $2.5 billion loss is part of an $8.4 billion overall loss to piracy in North America.

The rest of the $8.4 billion was is attributed to other means, such as theft of video content from production, from distribution, from jail-broken consumer devices, and from hosting by other pirates,” said Steven Hawley, Contributing Analyst, Parks Associates, and Managing Director of Piracy Monitor.

The report finds most of the publicly acknowledged antipiracy efforts by US pay-TV operators currently focus on detecting and reducing credential sharing and account abuse. Credential sharing results in significant lost revenue to pay-TV operators; a Parks Associates survey of US broadband households determined 5% used someone else’s credentials to access a pay-TV service and 6% did so to access an online video service.

“More than 12.5 million pay-TV households accessed pirate video in the US in 2019, a low number compared to the Asia and Pacific region, where  there are many more users but lower ARPU,” said Elizabeth Parks, President, Parks Associates. “Video providers are carefully monitoring this threat and establishing dedicated teams and solutions to respond to piracy.”

“Credential sharing falls into two categories.  Most sharing is casual, with no intent to profit,” Hawley said. “But the bigger risk is from pirates that purchase large stolen consumer databases via the ‘Dark Web’ and use automation to discover penetrable end user accounts.”

For information on Video Piracy: Ecosystem, Risks, and Impact, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-490-1113.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

About Piracy Monitor

Piracy Monitor is an independent informational resource for the Media and Entertainment industry and the business and technology communities that support it.  Its mission to inform readers about the piracy problem, how it happens, the damage it causes, what’s being done about it, and about countermeasures and practices that help reduce the associated risks.  Piracy Monitor consists of the Piracy Monitor E-Newsletter available by free subscription, the Piracy Monitor Web site, which provides a news feed, research resources and thought leadership from industry stake-holders. Piracy Monitor is supported by industry sponsors that share these concerns.  Piracy Monitor also publishes an annual category analysis report with quarterly updates.  https://piracymonitor.org.

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Parks Associates: Adoption of smart appliances jumps to 11% of US broadband households

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January 14, 2020


Parks Associates: Adoption of smart appliances jumps to 11% of US broadband households | #TpromoCom #SmartHome #IoT #Event |  Austin Energy, Bidgely, Johnson Controls, and Parks Associates to keynote 11th annual Smart Energy Summit, featuring consumer trends and new opportunities for utilities and energy providers.

International research firmParks Associates will host the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas, featuring keynotes from Austin Energy, Bidgely, and Johnson Controls. The firm’s Research Director Brad Russell will deliver a research-focused keynote exploring adoption of smart home technologies, new partnerships, and the impact on the energy markets.

At Smart Energy Summit, more than 300 industry leaders from utilities, service providers, manufacturers, and technology companies will participate in panel discussions about the impact of direct consumer participation in energy management and strategies to increase consumer engagement. Event sponsors include FLO, Rapid Response Monitoring, AutoGrid, Bidgely, Copper Labs, Everise, Alarm.com, Sprosty Network, Austin Energy, and Inspire.

Smart Energy Summit keynotes:

Rob Davis, General Manager, Intrusion, Johnson Controls

Abhay Gupta, Founder & CEO, Bidgely

Debbie Kimberly, VP, Customer Energy Solutions & Corporate Communications, Austin Energy

Brad Russell, Research Director, Connected Home, Parks Associates

Parks Associates research finds 11% of US broadband households now own one or more smart major appliances (smart refrigerator, oven, dishwasher, clothes washer, microwave, clothes dryer, standalone A/C unit, or water heater), up from 3% in 2014. Parks Associates also estimates that by 2023, annual US sales of smart plugs will reach 5.7 million, with annual sales revenue of $188 million.

“The smart appliance market has been slow to take off, but it is gaining momentum, thanks to manufacturers such as LG, Maytag, and GE adding advanced capabilities with recognizable value propositions in saving energy, increasing convenience, and enhancing safety,” said Elizabeth Parks, President, Parks Associates. “Smart light bulbs and smart light switches also experienced strong growth in mid-2019. The increased adoption of all these connected products creates new opportunities for utilities and energy providers to expand through partnerships and innovative programs.”

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Parks Associates will also host a pre-show research workshop, “Trends and Opportunities in Residential Energy Management,” on February 17, featuring detailed findings from the firm’s consumer and industry studies on the smart home, IoT, and energy management markets. Recent data from Parks Associates:

  • 29% of US broadband households plan to purchase a smart thermostat in 2020.
  • Consumers bought roughly 5.8 million smart thermostats in 2018, generating $843 million in revenues.
  • Among households planning to buy a smart thermostat that also own a smart speaker, more than 70% consider it important that the smart thermostat they buy is compatible with their smart speaker.

To schedule an interview with an analyst or to request data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-490-1113.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities and energy providers in the IoT era and offers research and insights on new opportunities to empower consumers with smart solutions to manage and save energy in the home. The conference addresses key questions for energy providers around leadership and alignment of goals between residential energy management solutions and the grid and presents strategies to expand business and revenue goals by incorporating smart products into energy programs.

Smart Energy Summit focuses on identifying opportunities across converging ecosystems to create new value in energy solutions through partnerships that leverage connected devices, energy management, utility services, and home control platforms and services. Research analysts, thought leaders, and industry executives present and discuss business strategies, case studies, partnership opportunities, and consumer research that utilities, service providers, retailers, and manufacturers can use to expand and monetize their energy offerings.

The eleventh annual Smart Energy Summit will take place February 17-19, 2020, at the Omni Austin Hotel Downtown in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy20. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2020.com.

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36% of those intending to purchase a security system prefer self-installation

PRESS RELEASE
December 17, 2019

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36% of those intending to purchase a security system prefer self-installation | #TpromoCom #ParksAssociates #DIY | New research addresses the preference for self-installable solutions in home security market.

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owners who acquired their security system in the past 12 months self-installed their system. Though these figures point to a rising trend in DIY preferences, intentions do not translate to sales as intentions may not be fulfilled for a plethora of reasons.

DIY Disruption: Smart Products and Home Security explores the home security market, including current state of adoption and preference for self-installable solutions, consumer interest in smart home products that address security needs, and the impact of these solutions on the traditional security industry.

“As people move from intenders to owners of security systems, they find the cost savings of DIY systems highly attractive-48% of those who self-installed their system did so to save money,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “Among earlier DIY systems, the challenges in installation and setup counterbalanced the cost savings, but current self-install security solutions are designed from the ground up to be installed by the consumer, removing that inhibitor.”

Similar to consumers who have already purchased a system, intenders value cost savings with self-installation. Almost 50% of intenders report that they would like to avoid the hassle of professional installers. Scheduling an installation appointment, waiting for installers, and the privacy lost from installers coming into the home are all barriers to professional installation.

“DIY security systems are fulfilling on the appeal that these systems are easy to install,” Abdelrazik said. “From the security system industry perspective, smart products and DIY systems are woefully inadequate substitutes for a traditional full-blown security system, but for consumers, smart products and DIY systems can make them feel safe and provide similar peace-of-mind value propositions while delivering cost savings.”

Additional research:

At the end of 4Q 2018, 28% of US broadband households report the presence of an active security system, with 24% having professional monitoring.

51% of security system owners that acquired their security system less than a year ago self-installed their system compared to 10% of security system owners that acquired their system more than 6 years ago.

For more information about DIY Disruption: Smart Products and Home Security, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

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