Microchip Joins Responsible Business Alliance (RBA) – the Global Industry Coalition Dedicated to Corporate Social Responsibility

Microchip logo (image)Microchip Joins Responsible Business Alliance (RBA) – the Global Industry Coalition Dedicated to Corporate Social Responsibility | #TpromoCom #Microchip #Security #Financial #Health | Microchip Technology Inc. has joined the Responsible Business Alliance (RBA), a nonprofit coalition of companies.

CHANDLER, Ariz., Jan. 16, 2020 (GLOBE NEWSWIRE) — Microchip Technology Inc. (Nasdaq: MCHP) today announced it has joined the Responsible Business Alliance (RBA), a nonprofit coalition of companies dedicated to the improvement of social, environmental and ethical conditions in their global supply chains.

The RBA Code of Conduct is a set of social, environmental and ethical industry standards. The standards set out in the Code of Conduct reference international norms and standards including but not limited to the Universal Declaration of Human Rights, ILO International Labor Standards, OECD Guidelines for Multinational Enterprises plus ISO and SA standards.

Call TpromoCom for web design and content (image)“With the principles of corporate social responsibility as a fundamental part of Microchip’s DNA, we remain committed in every aspect of our business and operations to advancing human rights, ethics and health and safety worldwide,” said Ganesh Moorthy, president and chief operating officer. “Along with RBA member companies, we align under a set of common values that send a clear message of commitment to the global supply base and to our customers.”

Founded in 2004, the RBA and its initiatives have nearly 400 company members committed to improving conditions in global supply chains; including safe working conditions and ethical labor practices.

Microchip’s values and operating principles including its Code of Business Conduct and Ethics, certifications, sustainability reporting and other standards are reflected in the company’s practices and actions of employees worldwide. Microchip is committed to aligning with organizations and companies worldwide to advocate for principals regarding workforce and labor standards, human rights, sustainability and anti-corruption.

About Microchip Technology
Microchip Technology Inc. is a leading provider of smart, connected and secure embedded control solutions. Its easy-to-use development tools and comprehensive product portfolio enable customers to create optimal designs which reduce risk while lowering total system cost and time to market. The company’s solutions serve more than 120,000 customers across the industrial, automotive, consumer, aerospace and defense, communications and computing markets. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.


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Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019

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Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019 and forecasted to reach $66 billion worldwide by 2022 | #TpromoCom #TV #Internet #Piracy | Industry report examines trends, business models, and best practices to identify and fight piracy

January 14, 2020 — A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023. Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 billion.

Video Piracy: Ecosystem, Risks, and Impact examines trends in content piracy and methods for stopping these emerging piracy methods and provides a five-year forecast for the impact of piracy on the video industry.  The report also includes real-world case studies about several piracy cases by entities which operate at an industrial scale. This report complements a 2019 Parks Associates report which estimated that of the $9.1 billion lost in 2019 to credential sharing by US video providers, 28% – or about $2.5 billion – was lost due to piracy.  This $2.5 billion loss is part of an $8.4 billion overall loss to piracy in North America.

The rest of the $8.4 billion was is attributed to other means, such as theft of video content from production, from distribution, from jail-broken consumer devices, and from hosting by other pirates,” said Steven Hawley, Contributing Analyst, Parks Associates, and Managing Director of Piracy Monitor.

The report finds most of the publicly acknowledged antipiracy efforts by US pay-TV operators currently focus on detecting and reducing credential sharing and account abuse. Credential sharing results in significant lost revenue to pay-TV operators; a Parks Associates survey of US broadband households determined 5% used someone else’s credentials to access a pay-TV service and 6% did so to access an online video service.

“More than 12.5 million pay-TV households accessed pirate video in the US in 2019, a low number compared to the Asia and Pacific region, where  there are many more users but lower ARPU,” said Elizabeth Parks, President, Parks Associates. “Video providers are carefully monitoring this threat and establishing dedicated teams and solutions to respond to piracy.”

“Credential sharing falls into two categories.  Most sharing is casual, with no intent to profit,” Hawley said. “But the bigger risk is from pirates that purchase large stolen consumer databases via the ‘Dark Web’ and use automation to discover penetrable end user accounts.”

For information on Video Piracy: Ecosystem, Risks, and Impact, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-490-1113.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

About Piracy Monitor

Piracy Monitor is an independent informational resource for the Media and Entertainment industry and the business and technology communities that support it.  Its mission to inform readers about the piracy problem, how it happens, the damage it causes, what’s being done about it, and about countermeasures and practices that help reduce the associated risks.  Piracy Monitor consists of the Piracy Monitor E-Newsletter available by free subscription, the Piracy Monitor Web site, which provides a news feed, research resources and thought leadership from industry stake-holders. Piracy Monitor is supported by industry sponsors that share these concerns.  Piracy Monitor also publishes an annual category analysis report with quarterly updates.  https://piracymonitor.org.

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Parks Associates: Adoption of smart appliances jumps to 11% of US broadband households

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January 14, 2020


Parks Associates: Adoption of smart appliances jumps to 11% of US broadband households | #TpromoCom #SmartHome #IoT #Event |  Austin Energy, Bidgely, Johnson Controls, and Parks Associates to keynote 11th annual Smart Energy Summit, featuring consumer trends and new opportunities for utilities and energy providers.

International research firmParks Associates will host the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas, featuring keynotes from Austin Energy, Bidgely, and Johnson Controls. The firm’s Research Director Brad Russell will deliver a research-focused keynote exploring adoption of smart home technologies, new partnerships, and the impact on the energy markets.

At Smart Energy Summit, more than 300 industry leaders from utilities, service providers, manufacturers, and technology companies will participate in panel discussions about the impact of direct consumer participation in energy management and strategies to increase consumer engagement. Event sponsors include FLO, Rapid Response Monitoring, AutoGrid, Bidgely, Copper Labs, Everise, Alarm.com, Sprosty Network, Austin Energy, and Inspire.

Smart Energy Summit keynotes:

Rob Davis, General Manager, Intrusion, Johnson Controls

Abhay Gupta, Founder & CEO, Bidgely

Debbie Kimberly, VP, Customer Energy Solutions & Corporate Communications, Austin Energy

Brad Russell, Research Director, Connected Home, Parks Associates

Parks Associates research finds 11% of US broadband households now own one or more smart major appliances (smart refrigerator, oven, dishwasher, clothes washer, microwave, clothes dryer, standalone A/C unit, or water heater), up from 3% in 2014. Parks Associates also estimates that by 2023, annual US sales of smart plugs will reach 5.7 million, with annual sales revenue of $188 million.

“The smart appliance market has been slow to take off, but it is gaining momentum, thanks to manufacturers such as LG, Maytag, and GE adding advanced capabilities with recognizable value propositions in saving energy, increasing convenience, and enhancing safety,” said Elizabeth Parks, President, Parks Associates. “Smart light bulbs and smart light switches also experienced strong growth in mid-2019. The increased adoption of all these connected products creates new opportunities for utilities and energy providers to expand through partnerships and innovative programs.”

Parks Associates - Smart Appliance consumer research

Parks Associates will also host a pre-show research workshop, “Trends and Opportunities in Residential Energy Management,” on February 17, featuring detailed findings from the firm’s consumer and industry studies on the smart home, IoT, and energy management markets. Recent data from Parks Associates:

  • 29% of US broadband households plan to purchase a smart thermostat in 2020.
  • Consumers bought roughly 5.8 million smart thermostats in 2018, generating $843 million in revenues.
  • Among households planning to buy a smart thermostat that also own a smart speaker, more than 70% consider it important that the smart thermostat they buy is compatible with their smart speaker.

To schedule an interview with an analyst or to request data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-490-1113.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities and energy providers in the IoT era and offers research and insights on new opportunities to empower consumers with smart solutions to manage and save energy in the home. The conference addresses key questions for energy providers around leadership and alignment of goals between residential energy management solutions and the grid and presents strategies to expand business and revenue goals by incorporating smart products into energy programs.

Smart Energy Summit focuses on identifying opportunities across converging ecosystems to create new value in energy solutions through partnerships that leverage connected devices, energy management, utility services, and home control platforms and services. Research analysts, thought leaders, and industry executives present and discuss business strategies, case studies, partnership opportunities, and consumer research that utilities, service providers, retailers, and manufacturers can use to expand and monetize their energy offerings.

The eleventh annual Smart Energy Summit will take place February 17-19, 2020, at the Omni Austin Hotel Downtown in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy20. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2020.com.

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Seventy-seven percent of smart TVs owned by US broadband households are now connected to the internet

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Seventy-seven percent of smart TVs owned by US broadband households are now connected to the internet | #TpromoCom #SmartHome #SmartTelevision #CES2020 | CES 2020 spotlights smart TV market, including 8K, screen sizes, and growing role of streaming services for video content.

Ahead of CES® 2020, Parks Associates announced new research showing that more than 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV. 360 Deep Dive: Demand and Perception of Connected TVs also reports that 77% of smart TVs owned by US broadband households are now connected to the internet, an increase from only 62% in 2014.

360 Deep Dive: Demand and Perception of Connected TVs features research and insights from a survey of 10,000 US broadband households including a detailed examination of ownership, purchasing, features, sizes, brands, and consumer usage of both smart TVs and basic, non-smart TVs.

“Manufacturers have invested in improvements to the app and user experience on their smart TVs and are being rewarded with higher connection rates, which keeps the user within their ecosystem,” said Kristen Hanich, Senior Analyst, Parks Associates. “Higher connection rates result in greater opportunity in monetizing the user base, which is increasingly important as manufacturers and software providers look to extend into subscriptions and ad-supported OTT video services, such as Samsung’s new ad-supported video service Samsung TV Plus. We will see a lot of announcements at CES this year focused on delivering a superior user experience to keep consumers in their ecosystem.”

The renewed focus on app development and user experience is particularly important as the younger generation (“Generation Z”) starts to mature, as their preferences for entertainment delivery and consumption are markedly different from prior generations. Generation Z shows a strong preference for other forms of entertainment over watching TV programming, which will represent a growing challenge to TV makers.

“Overall television ownership is beginning to decline, even as smart TV adoption grows,” Hanich said. “Millennials and Generation Z collectively represent the largest segment of TV buyers, but their unique demands on the TV are forcing manufacturers to rethink the role and form factor of the TV set.”

Smart TVs are the most commonly adopted streaming entertainment product type, and increasing adoption of OTT services has helped drive device purchases. Parks Associates finds that 72% of US broadband households subscribe to at least one OTT streaming service, and 25% of US broadband households purchased a TV in the past 12 months.

Additional research:

  • 90% of US broadband households own at least one television; 50% own at least one smart TV while 40% own basic televisions only.
  • 56% of recent smart TV buyers purchased a TV with 4K video support – only 33% owned a TV with this feature in Q1.
  • Households with children purchase smart TVs at two times the rate of households without children.

Parks Associates will host the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies, January 7 at CES® 2020 in Las Vegas. The event includes eight executive sessions and a networking reception, sponsored by Alarm.com, on January 7, the opening day of CES. During CES, visit Parks Associates at Booth #42452.

For information on 360 Deep Dive: Demand and Perception of Connected TVs, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at eparks@parksassociates.com, 972-996-0202.

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36% of those intending to purchase a security system prefer self-installation

PRESS RELEASE
December 17, 2019

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36% of those intending to purchase a security system prefer self-installation | #TpromoCom #ParksAssociates #DIY | New research addresses the preference for self-installable solutions in home security market.

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owners who acquired their security system in the past 12 months self-installed their system. Though these figures point to a rising trend in DIY preferences, intentions do not translate to sales as intentions may not be fulfilled for a plethora of reasons.

DIY Disruption: Smart Products and Home Security explores the home security market, including current state of adoption and preference for self-installable solutions, consumer interest in smart home products that address security needs, and the impact of these solutions on the traditional security industry.

“As people move from intenders to owners of security systems, they find the cost savings of DIY systems highly attractive-48% of those who self-installed their system did so to save money,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “Among earlier DIY systems, the challenges in installation and setup counterbalanced the cost savings, but current self-install security solutions are designed from the ground up to be installed by the consumer, removing that inhibitor.”

Similar to consumers who have already purchased a system, intenders value cost savings with self-installation. Almost 50% of intenders report that they would like to avoid the hassle of professional installers. Scheduling an installation appointment, waiting for installers, and the privacy lost from installers coming into the home are all barriers to professional installation.

“DIY security systems are fulfilling on the appeal that these systems are easy to install,” Abdelrazik said. “From the security system industry perspective, smart products and DIY systems are woefully inadequate substitutes for a traditional full-blown security system, but for consumers, smart products and DIY systems can make them feel safe and provide similar peace-of-mind value propositions while delivering cost savings.”

Additional research:

At the end of 4Q 2018, 28% of US broadband households report the presence of an active security system, with 24% having professional monitoring.

51% of security system owners that acquired their security system less than a year ago self-installed their system compared to 10% of security system owners that acquired their system more than 6 years ago.

For more information about DIY Disruption: Smart Products and Home Security, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

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The Importance of a Technical Education in Security and Fire

TpromoCom (image)| TpromoCom Education Electronics Network |

There are generally three levels of knowledge that security and fire field personnel  exhibit in the form of assumed titles:

  1. Wire Puller
  2. Installer
  3. Service Technician

Tech working on Network (image)From the time that someone enters the field knowing very little or nothing about this business, the aim of all concerned above them is to educate them in the intricacies of the post to which they were employed. For the Wire Puller, the Installer is striving to teach them which cable to pull for what device:

  • 4-conductor, 22 – 18 AWG cable for motions
  • 6-condctor, 18 AWG cable for card readers
  • 6-conductor, 18 AWG cable for zoned smoke detectors
  • Etc.

The Installers on each crew also strive to teach their more more promising Wire Pullers where and how to level and mount each device as well as how to install the main alarm control panel. And where  programming is done on site, the task eventually turns to the art of  programming all the intricate data into each location in programming.

testing a fire alarm panel (image)It’s usually the Operations Manager that makes the decision as to which Wire Puller to move from one level to the other in the hopes of one day giving that man or woman their own van and installation crew. This is necessary because the same Ops Mgr is working to move his/her installation foremen upwards into the position of a seasoned, knowledgeable Service Technician.

On a personal note, after decades of managing Wire Pullers, Installers, and Technicians, I have to say that the best Techs that I’ve  had, had some exposure to training in the electronics field. I, myself, became an Associate Electronics Engineer, trained for the manufacturing world early on. I was able to use that training to my advantage as an Installer and Service Technician right from the start as I worked in the field for 15 years before becoming a full-time trade journalist and later an Operations Manager.

working on a burglar alarm installation (image)One way to derive an education for  your technical staff without paying an arm and a leg is to use an educational portal called Alison (http://bit.ly/32Gn8I1). The wonderful thing about this opportunity is that it’s free as each student can monitor the course. If they pass it, that’s when you can invest in a Certificate of Education for that specific student.

The value to you, as a manager, as an owner, is that you can use that ultimate goal (your willingness to purchase the Certificate) as an incentive for them to study on their own time, their own dime. Those who do not pass a course will not receive a Certificate, but the  main benefit is that they walk away with some of what they studied, which can only help them on the job.

Use this handy link to enroll your first student: http://bit.ly/32Gn8I1

–Al Colombo

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Artificial Intelligence in the News – 26Nov2019

The current trend in tech, no matter what the venue, is Artificial Intelligence (AI) | #TpromoCom #ArtificialIntelligence #AI #HealthCare | Fashionable and trendy, the use of AI in society is looked upon as progressive and modern, not to mention smart and intelligent. No matter what the facts may be–whether AI’s the savior or the destroyer of mankind–everyone wants it, and they want it now.

The Future is Now! (image)

The future is now!

One of the reasons why corporations and governments across the globe are sure to continue their efforts to develop AI is the fact that this tech is capable of reading, sorting, assessing, analyzing, and logically, systematically reporting on huge quantities of data–commonly called Big Data.

But, will corporations and governments stop with Big Data? Let me take a guess… “No!” and let me tell you why, because AI is capable of so much more.

–Allan B. Colombo

The following is a quick look at AI in the news:

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Can Artificial Intelligence Cure What Ails The Healthcare Industry? | Personal healthcare experiences often spark pioneering cures, and Pinaki Dasgupta, CEO of Hindsait, is no exception. After two immediate family members weathered serious health issues, Dasgupta brought his digital expertise in manufacturing to the healthcare industry. Click Here!

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Stanford-led snapshot of artificial intelligence reveals challenges | A periodic review of the artificial intelligence industry revealed the potential pitfalls of outsourcing our problems for technology to solve rather than addressing the causes, and of allowing outdated predictive modeling to go unchecked. As part of Stanford’s ongoing 100-year study on artificial intelligence, known as the AI100, two workshops recently considered the issues of care technologies and predictive modeling to inform the future development of AI technologies. Click here!

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Top Artificial Intelligence (AI) Predictions For 2020 From IDC and Forrester | IDC and Forrester issued recently their predictions for artificial intelligence (AI) in 2020 and beyond. While external “market events” may make companies cautious about AI, says Forrester, “courageous ones” will continue to invest and expand the initial “timid” steps they took in 2019. Click Here!

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Can Artificial Intelligence Learn to Learn? | As businesses integrate Artificial Intelligence into their systems, technology professionals are looking at a new frontier of AI innovation. This is in the area of Meta-Learning. Meta-Learning is simply learning to learn. We humans have the unique ability to learn from any situation or surrounding. We adapt our learning. We can figure out how we can learn. To acquire this kind of flexibility in learning, AI needs Artificial General Intelligence. Click Here!

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Artificial Intelligence: Humans could one day marry robots and ’emotionally’ bond with AI | PEOPLE will increasingly bond with artificial intelligence (AI) in the coming years and give the green light to marriage between man and machine, a philosopher has spectacularly claimed. The bizarre prediction was made by Dr Maciej Musiał from the University of Adam Mickiewicz in Poznan, Poland. Click Here!

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

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