Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

Human Investigation Management – ISIO
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More than 50% of new security system owners self-installed their system

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More than 50% of new security system owners self-installed their system

CONNECTIONS™ Summit at CES® examines impact of DIY and smart home on the security industry with executives from Arlo Technologies, Google, Ring, and SimpliSafe

November 7, 2019

New research from Parks Associates reports that 51% of security system owners who acquired their security system in the past 12 months self-installed their system. This is up from only 10% of security system owners who acquired their system six or more years ago, and 88% of self-installers report the setup was easy or very easy for their system.

The international research firm will explore the impact of DIY and smart home solutions on the security market, including strategies to leverage innovations to expand adoption, at the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies on January 7 at CES® 2020 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, next-gen home services, energy management solutions, and smart home platforms, concluding with a networking reception. CONNECTIONS™ Summit sponsors include Alarm.com, ARM, Cirrent, Inspire, Sprosty Network, Trusource Networks, and MMB Networks.

“New DIY security solutions entering the market are designed from the ground up to be self-installed by the consumer, so they are designed to deliver a smooth, painless experience on installation and setup,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “These solutions seek to appeal to households unmoved by traditional self-installed security systems. Value propositions such as security and peace-of-mind have always appealed to a broad base of consumers, so as DIY products evolve to deliver an easy off-the-shelf experience, security adoption will start to crack the 70% of households that do not have and do not plan to acquire a security system.”

The session “Disruption in Home Security: Smart Home Convergence” features the following speakers:

  • Naveen Chhangani, VP, Product and Services, Arlo Technologies
  • Vera Tzoneva, Head of Assistant Distribution Partnerships, Google
  • Andrew Vloyantes, GM of Installed Solutions, Ring
  • Matt Wolf, Head of Partnerships, SimpliSafe

“Over the past decade of keeping people’s homes and businesses safe, we’ve seen that more and more customers want solutions that fit their lives without compromising on security and privacy protections,” said Matt Wolf, Head of Partnerships, SimpliSafe.

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes eight executive sessions and a networking reception on January 7, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features one day of panel discussions on the smart home, Internet of Things (IoT), energy services, connected health, and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models. The 14th annual CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10 in Las Vegas. Follow the event on Twitter at @CONN_Summit. http//www.connectionssummit.com

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DIY Dominates IP Camera Mkt & Flir Launches New Deep Learning Camera

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DIY dominates network camera market

Parks Associates’ Smart Market Product Assessment on networked cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase. Read more »

Editor’s Note: I realize that professionals in the security market may not want to hear this news, but it’s becoming an issue, one that savvy business folks will take time to study. There are two basic options: 1) profit from it, or 2) fight it. At the end of the day, the decision rests with you. –Al Colombo

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Flir launches first deep learning – enabled machine learning camera

Flir Systems, Inc. has just launched the Flir Firefly DL, the industry’s first deep learning, inference-enabled machine vision camera with Flir Neuro technology. Read more »

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Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

 

CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

17% of US broadband households purchased at least one smart home device in the past 12 months

October 31, 2019

Parks Associates today announced the topics for the 24th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer products and services; the integration of new products and services from different ecosystems in the home; and the expansion of channels distributing smart home, security, energy management, healthcare, connected CE, and home services.

Early sponsors for CONNECTIONS™ include Alarm.com, Rapid Response Monitoring, ServiceLive, Cirrent, MMB Networks, Trusource Labs, Inspire, Aprilaire, and Sprosty Network.

Parks Associates research finds 17% of US broadband households purchased at least one smart home device (not including smart speakers/smart display) in the past 12 months. By comparison, 31% report high intentions to purchase a smart home device in the next 12 months, a level which has stayed consistent over the past six months.

“We have seen smart home growth flatten the past year or so and look forward to hearing from industry leaders on the next stages of consumer engagement strategies,” said Elizabeth Parks, President, Parks Associates. “Consumers who own smart home products continue to buy more, but growth appears to have stalled out, and while intentions are high, purchases are lagging. We look forward to hearing from industry leaders on the next stage of growth for consumer products and services at CONNECTIONS™.”  

2020 Event Topics:

Consumer Engagement Strategies

    • Extending Peace of Mind: Security Adjacencies

    • The User Experience: Integration and Controls

    • DIY: Impact on Smart Home and Security

    • Clean Energy Trends: Electric Vehicles, Batteries, and Solar

    • Support: Onboarding and Ongoing Services

    • Growing Up Smart Home: Engaging Different Generations

    • New Channel Strategies to Capture Consumer Engagement

Channel Expansion

    • Independent Living: Serving Seniors, Aging Boomers, and Chronically Ill

    • Monitoring: Expanding Beyond Security

    • Health and Wellness: Wearables and Market Growth

    • Point Solutions vs Whole-Home Systems

    • Energy Management: Driving the Smart Home

    • Smart Home Solutions: Channel Expansion

      Partnerships and Business Models

 

  • Business Models: Service-Driven Consumer Market

  • Service Providers: Value-added Services

  • Personalization and the Connected Home: Partnership Strategies

  • The User Experience: Integration, Interoperability, and Controls

    Technology and Innovations

  • AI and the Smart Home: Proactive and Predictive Intelligence

  • 5G, AI, and the Connected Home: Looking Forward

  • Home Network and Wi-Fi: Connectivity Driving the Experience

  • Converging Ecosystems: Entertainment and Smart Home

  • Privacy and Security: Protecting the Consumer

  • Connected Car: Extending the Smart Home

  • Investing in the Future: Tech Driving Innovation

 

CONNECTIONS™ will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets.

Parks Associates is accepting speaker submissions for 2020 at http://www.parksassociates.com/cus-speak.  For more information, visit www.connectionsus.com. To schedule an interview with an analyst, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

ABOUT CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21, 2020, at the Hyatt Regency San Francisco Airport in San Francisco.

CONNECTIONS™ hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

 

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Chinese AI unicorns target smart cities & public security

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Chinese AI unicorns target smart cities & public security | #TpromoCom #AI #Military #Chinese | According to research company, Memoori, in a bid to be at the forefront of the technology, China is pouring billions of dollars into companies that are researching AI technology, with video analytics and IoT platforms for smart cities being two of the prime applications.

Memoori estimates that China accounts for approx. 31% of global physical security revenues and says that it is now the biggest single country market for physical security products having increased its share by almost 50% in the last 7 years.

Video surveillance equipment has been the major contributor here, with the market growing rapidly through a boom in new construction and safe city projects in the public sector. Hundreds of cities in China, large and small, have jumped on the smart cities bandwagon, as advocated by Beijing, and have established budgets to support such initiatives.

To read the remainder of this story, click here.

Human Investigation Management – ISIO
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HID Global completes acquisition of De La Rue

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HID Global completes acquisition of De La Rue | #TpromoCom #HID #Acquisition #Security | HID Global has completed the acquisition of the international identity solutions business of De La Rue, the world’s largest commercial issuer of banknotes and passports.

The De La Rue business will be merged with HID’s citizen identity solutions portfolio, broadening HID Global’s leadership position, extending its capabilities to scale and assemble government-issued citizen IDs, and expanding the value delivered to customers.

“HID Global and the De La Rue international identity solutions business share the common goal of helping governments fulfill their e-government initiatives today and in the future by converging physical and digital identities to increase efficiency, security and flexibility,” said Stefan Widing, President and CEO, HID Global. “The acquisition sets the stage for HID to leverage the decades-long relationships De La Rue has had as a prime citizen ID supplier providing HID’s innovative solutions to governments seeking to modernise. From making it possible for citizens to use mobile IDs with their smartphones in everyday life to providing travelers with a more secure and convenient passport for border crossing, HID is transforming the citizen experience.”

Today, HID Global’s citizen identification solutions can be found in sixty percent of all government-issued electronic identity projects around the world. HID delivers complete, end-to-end system solutions that meet governmental requirements for national IDs, passports, foreign resident IDs, driver licenses, vehicle registration and other programmes.

To read the remainder of this news article, click here.

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Revisit the Old West by reading the stories and watching the movies that depict this most wondrous time in our nation’s history.
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VIDEO: Student robbed at Florida school parking garage

VIDEO: Student robbed at Florida school parking garage | #TpromoCom #Robbery #Student #School #Parkinglot | Security video from inside Florida International University’s parking deck shows a black car parked in front of a white vehicle.

Student Robbery (video)

FIU police say a man got out the vehicle and robbed a male student at gunpoint.

To read the remainder of this news story, click here.

Editor’s Note: When I was on an SDM assignment in the heart of Cleveland, I witnessed a drug deal in the basement parking area in the bowels of a high school. The security director was with myself along with the photographer when we saw it.

The security director said, “I think it’s best we leave now before they notice us.”

The basement was mostly clear of vehicles when, at the other end of the parking area, we saw two motor vehicles sitting together with men standing out and about them.

In addition, I saw bullet holes in windows, and the indentation of bullets in door frames and a light pole along the road. Unless you’ve seen something like this before you cannot possibly imagine the scene I saw before me at every turn.

The young man in this video is lucky to still be alive. –Allan Colombo

Human Investigation Management – ISIO
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