Smart Speakers – Gateway to Smart Home Adoption

Parks Associates, Parks,

by Parks Associates | Aug. 17, 2020

Smart Speakers – Gateway to Smart Home Adoption | #TpromoCom #Parks #SmartHome | Smart speakers can present strong use cases for smart home devices to the consumer. By bundling smart speakers with smart plugs, smart light bulbs, or smart thermostats, companies can deliver a guided introduction to the smart home experience

We just released new research from Smart Home Buyer Journey and User Experience showing that smart speakers are serving as a gateway to smart home adoption, as 16% of broadband households purchased a smart speaker prior to purchasing a smart home device. Of the 29% of US broadband households that own both a speaker and a smart home device, nearly three-fourths said ownership of the speaker motivated them to purchase a smart home device.

This combo also helps facilitate support for self-installation, which is becoming significantly more important following the COVID-19 outbreak.Our consumer research finds that that between 69% and 78% of all smart security and safety devices bought in 2019 were self-installed, representing a significant increase from 2018. For example, 77% of networked camera owners self-installed this product in 2019, compared to 68% in 2018.

The self-installation trend enables direct-to-consumer online sales for retailers and service providers without the cost or challenges of a COVID-19 service call. Prior to the outbreak, the main trigger for a smart home purchase was the consumer experience of seeing the product in a store or online. With so much shopping now shifting online, having these self-install options is even more important to trigger sales, and with a smart speaker, companies can deliver support through do-it-with-me or do-it-together services that utilize real-time chat.

Join the CONNECTIONS Community where you can network with key industry leaders in the connected home and IoT industries. The virtual conference sessions focus on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Risk of heightened cyber crime on “as a service” models

Risk of heightened cyber crime on “as a service” models | #TpromoCom #Cyber #CyberSecurity #CyberCrime | Cipulse 2020, is the annual threat landscape report from Cyberint a provider of threat intelligence-led detection.  

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It reveals the growing e-crime economy, the increasing prevalence of attacks in the financial services, retail, and government sectors, and in-depth analyses of adversarial tactics, techniques, and procedures (TTPs) used against the different regions and industries.

According to the Cyberint the financial industry is the most targeted industry worldwide, accounting for more than one third of all targeted attacks, and the retail industry is the third most targeted worldwide, behind manufacturing in the Americas and government targets in APAC and EMEA.

Banking trojans top the most prevalent malware families observed during 2019, and the volume of attacks is increasing due to the sale of “As a Service” platforms allowing less sophisticated attackers access to more complex tools for as low as several US dollars a month.

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Average standalone pay-TV service ARPU declined 10% from 2016 to 2018

New study identifies key trends in pay-TV and non-pay-tv video entertainment spending

Average standalone pay-TV service ARPU declined 10% from 2016 to 2018 | #TpromoCom #Entertainment #Report #Television | Research from Parks Associates finds the average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.

According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in continued vertical and horizontal consolidation.

Self-reported expenditures on non-pay-TV home video entertainment also declined 30% per month over the past seven years, peaking at nearly $40 in 2014 to slightly over $20 at the end of 2018, according to the study. Spending on DVD and Blu-ray packaged media has steadily declined since 2012, while spending on movie theaters declined by 50% from 2014 to 2018. Spending on internet video is the only category to hold steady throughout the time frame, staying at $8-9 per month since 2014, showing the power of streaming and downloaded content from the internet.

“Traditional pay-TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers,” said Elizabeth Parks, President, Parks Associates. “For pay-TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”

“Subscription online video is the only growth category for consumer-paid video entertainment beyond pay TV. Operators, struggling with declining ARPU for standalone pay-TV services, are anxious to leverage this trend,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Operators are taking differing approaches. Some, including Comcast and DISH, are offering subscriptions to third-party OTT video services and are integrating them into their discovery interfaces. Partnering gives operators a chance to serve as content aggregator, a familiar position. Others, including AT&T and DISH, are expanding their competitive reach online and have introduced vMVPD services.”

360 View: Entertainment Services in the US provides a comprehensive view of the US marketplace for pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It also assesses demand for entertainment service features and compares perception, demand, and use among leading US operators. Other highlights:

20% of US broadband households do not have a pay-TV services.

NPS for traditional pay-TV services is weaker than for other content service types.

In 2018, the average number of connected devices per broadband household, excluding smart home devices, reached 8.4.

12% of US broadband households eliminated pay-TV service (cut the cord) in 2018.

For information on 360 View: Entertainment Services in the US, contact To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at, 972-996-0214.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers and Future of Video: OTT, Pay TV, and Digital Media.

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Audit Finds NYC Schools Unprepared for Emergency Situations

#Audit Finds NYC Schools Unprepared for #Emergency Situations | #ESC_LLC #School #Security #Safety | An audit of NYC schools’ safety plans found missing floor plans, unarmed door alarms, and a lack of drills and coordination, among other things.

According to the release, the state’s Department of Education has not been strict in requiring schools file safety plans on time and policies do not routinely align regulations with state requirements.

The assessment looked at safety plans of 25 of the city’s 1,800 schools run by the DOE. It found missing floor plans, unarmed door alarms, radios that were turned off or were not working, and a lack of drills and coordination, among other issues.

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Border & Maritime security to grow two-fold by 2028

#Border & #Maritime #security to grow two-fold by 2028 | #TpromoCom #Trending | Global instability due to terrorism and civil disruptions is leading to increased pressures among border and maritime security agencies to keep their borders safe from human, drugs, and weapons trafficking while streamlining operations to process genuine travellers.

According to Frost & Sullivan’s recent analysis, Global Border and Maritime Security Market, a high impetus on cross-border data sharing and integrated security systems is driving the need for technological solutions that act as force multipliers. Frost & Sullivan forecasts the market to grow two-fold from $19.22 billion in 2018 to reach $35.23 billion in 2028 at 6 percent CAGR.

“The adoption and integration of next-generation systems and technologies powered by artificial intelligence and real-time big data analytics will enable faster and more accurate threat detection, tracking, and decision making,” said Aravind Srimoolanathan, Senior Research Analyst, Security at Frost & Sullivan. “Robust network infrastructure and cyber security capabilities will be required with increasing inter-agency collaboration and cross-border data sharing.”

From a technology standpoint, Srimoolanathan predicts that multimodal biometrics for seamless security processing of travellers, tracking and identification through video analytics, and the concept of smart border management will gain prominence. Security industry consolidation and merger and acquisition activities with start-ups, which provide innovative solutions for the border security market, are also highly likely.

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Market for lone worker monitoring services growing

Market for lone worker monitoring services growing | #TpromoCom #Monitoring #Workplace #LifeSafety | The market for lone worker protection solutions and services in Europe and North America is forecasted to grow to 260 million in 2022, up from 110 million in 2017, according to the “People Monitoring and Safety Solutions – 6th Edition” from Research and Markets.

The number of users of dedicated lone worker safety devices based on GPS and cellular technology on the European market is estimated to grow from 500,000 users in 2017 to reach 1.1 million users at the end of 2022. In North America, the number of such users is estimated to grow from 155,000 in 2017, to reach 375,000 at the end of 2022.

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ADT Reports Q4 Net Loss as Total Revenue Improves 7%

ADT Reports Q4 Net Loss as Total Revenue Improves 7% | #TpromoCom #ADT #Financial #Business | The net loss was attributed to the prior year’s income tax benefit, plus a goodwill impairment loss due to underperformance of ADT’s Canadian business.

BOCA RATON, Fla. — ADT (NYSE: ADT) reported a fourth-quarter loss of $149 million late on Monday, compared to net income of $638 million. For the full year, the company reported a net loss of $609 million, or 81 cents a share, compared to net income of $343 million, or 53 cents a share.

ADT’s shares fell more than 10% in after-hours trading Monday. Shares had been gaining 2.7% during regular trading hours ahead of the quarterly results announcement.

For its fourth quarter ending Dec. 31, ADTreported total revenue of $1.19 billion, a 7% increase from the same period a year ago or $80 million year-over-year. This includes incremental revenue associated with acquisitions.

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Smartphone market ‘a mess’ but annual tablet sales are also down

Smartphone market ‘a mess’ but annual tablet sales are also down | #TpromoCom #Smartphone #Cell #Mobile | Apple tops the list for most shipped tablets in 2018, while Huawei increased its smartphone penetration during the year.

Al Colombo, copywriter. Email him or On the Web.

“Not sure if you heard the big news, shipments of mobile devices in general is on the decline. That can be good or bad, depending on whom you speak with. For the security industry, it’s not good news because the electronic side of physical security relies on mobile devices to sell value-added recurring revenue, also called RMR (Recurring Monthly Revenue).”

Al Colombo, long time trade journalist and copywriter in the security and life safety markets
Cell use is declining at this time and we know that because shipments of smartphones have waned as of recent times.

Tablet shipments dropped by 11.4 million devices to 173.8 million last year, a report from Strategy Analytics’ Connected Computing Devices (CCD) service has shown. It’s a similar story for smartphones, with the International Data Corporation (IDC) reporting a 4 percent drop in annual shipments.

Despite the lull, Strategy Analytics believes the tablet market shows signs of recovery.

Of the 173.8 million tablets devices shipped during the year, 54.8 million were accounted for in the fourth quarter — in line with gift-buying for the holiday season. 55.4 million were shipped in the fourth quarter a year prior.

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