New study examines consumer preferences related to new UI options

New study examines consumer preferences related to new UI options | #TpromoCom #Study #Report #Broadband | Quality of user interface (UI) more important than content recommendations in video service satisfaction

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New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service.

UI Preferences and Content Discovery examines consumer preferences related to new UI options and the ways that consumers find, and want to find, entertainment content. It also explores preferences by owners of various in-home devices and examines interest in new innovations such as smart speakers, personal assistants, and voice interaction.

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“User interfaces are a key factor driving satisfaction for OTT services, and Netflix, Hulu, and Amazon – the big three in OTT streaming – have largely set the standard for content navigation and ease of use,” said Kristen Hanich, Senior Analyst, Parks Associates. “Other services have had to follow similar structures established by these three, but as new OTT services launch with greater and greater expectations, innovations in UIs could be an even greater differentiator contributing to their success or failure.”

UI Preferences and Content Discovery reports that one-fifth of households cancelling an OTT subscription cited an inability to find something to watch as a factor.

“Consumers are interested in finding particular shows or genres of content and have less interest in browsing by channel,” Hanich said.

Additional data:

70% of CE purchasers said ease of use is a “very important” purchase consideration.

When searching for something to watch, 12% of OTT users consider recommendations from the service as their first step.

Apple TV owners give high marks to the device’s UI.

For more information about this research or to schedule an interview with an analyst, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

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Attention: Professional Practitioners, Hostage Negotiators and Undercover Operatives.

Human Investigation Management – ISIO
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Interlogix Plans To Dismantle Its Businesses In The United States And Canada By The End Of The Year

Interlogix Plans To Dismantle Its Businesses In The United States And Canada By The End Of The Year | #TpromoCom #Interlogix #Business #Security | Interlogix, a division of UTC Climate, Controls & Security, announces a plan to dismantle its businesses in the United States and Canada by the end of the year.

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Iinterlogix

Here is a statement from the company: “After a thorough portfolio review of our security business, we have communicated our plans to wind down our Interlogix U.S. and Canada businesses. This decision will allow us to focus on the significant growth opportunities for our other fire and security businesses, including LenelS2.”

Interlogix products will be manufactured and orders fulfilled through 2019 and will be available for purchase from distributors and dealers during ‘a well-coordinated transition period,’ according to the company.

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TpromoCom provides copywriting services, affordable websites & blogs. Call 330-956-9003, or email Tpromo@mail.com.
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Royal Boon Edam Group Announces New President to Lead the Americas Subsidiary

Royal Boon Edam Group Announces New President to Lead the Americas Subsidiary | #TpromoCom #Americas #Management #Business | Royal Boon Edam, a global leader in security entrances and architectural revolving doors, is proud to announce the appointment of Ms. Valerie Anderson as the new President and Managing Director of Boon Edam Inc., the subsidiary responsible for sales in the Americas. (scroll to continue)

Valerie Anderson

“It is with confidence and enthusiasm that this appointment was agreed as Valerie has proven to be a capable and dedicated member of the team, says Lourens Beijer, Chief Commercial Officer at Royal Boon Edam International BV. “We believe this is a great ‘next step’ for Valerie’s experience and passion for exceeding our customer’s expectations, and a great opportunity for Boon Edam as a whole.”

To read the remainder of this news article, click here.

Human Investigation Management – ISIO
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What is Coworking

startdock coworking

What is Coworking | #TpromoCom #Business #WorkFromHome #Cloud | Being alone together, with a twist. In short, coworking is like working with like-minded people in a shared space. Coworking used to be a location, now it is more of a mindset. The counter-movement that it was – people on bean bags with bare feet in large empty spaces – has now grown into mainstream acceptance. Coworking is for all of us.

It was just a guy that was unhappy with the situation
‘It was me’ says the inventor of coworking in an interview with himself on his own blog. ‘It was me who invented the coworking space. Whatever you read on Wikipedia.’

home office (image)

Just like many other inventions, coworking started out of personal frustration. Frustration that was apparently shared by many. Ultimately one person took the first step and did something about it. He rented a room and made it available to other people with the same frustrations as himself. This was the very beginning of coworking. Twenty years later – and with it many developments, bean bags and ferns – we have arrived at the current concept of coworking. Actually, it’s very logical that we ended up here. The same logic that prescribes that coworking is not a place for hipsters who just want to rebel against the norm, but it is something for everyone.

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Average standalone pay-TV service ARPU declined 10% from 2016 to 2018

New study identifies key trends in pay-TV and non-pay-tv video entertainment spending

Average standalone pay-TV service ARPU declined 10% from 2016 to 2018 | #TpromoCom #Entertainment #Report #Television | Research from Parks Associates finds the average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.

According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in continued vertical and horizontal consolidation.

Self-reported expenditures on non-pay-TV home video entertainment also declined 30% per month over the past seven years, peaking at nearly $40 in 2014 to slightly over $20 at the end of 2018, according to the study. Spending on DVD and Blu-ray packaged media has steadily declined since 2012, while spending on movie theaters declined by 50% from 2014 to 2018. Spending on internet video is the only category to hold steady throughout the time frame, staying at $8-9 per month since 2014, showing the power of streaming and downloaded content from the internet.

“Traditional pay-TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers,” said Elizabeth Parks, President, Parks Associates. “For pay-TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”

“Subscription online video is the only growth category for consumer-paid video entertainment beyond pay TV. Operators, struggling with declining ARPU for standalone pay-TV services, are anxious to leverage this trend,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Operators are taking differing approaches. Some, including Comcast and DISH, are offering subscriptions to third-party OTT video services and are integrating them into their discovery interfaces. Partnering gives operators a chance to serve as content aggregator, a familiar position. Others, including AT&T and DISH, are expanding their competitive reach online and have introduced vMVPD services.”

360 View: Entertainment Services in the US provides a comprehensive view of the US marketplace for pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It also assesses demand for entertainment service features and compares perception, demand, and use among leading US operators. Other highlights:

20% of US broadband households do not have a pay-TV services.

NPS for traditional pay-TV services is weaker than for other content service types.

In 2018, the average number of connected devices per broadband household, excluding smart home devices, reached 8.4.

12% of US broadband households eliminated pay-TV service (cut the cord) in 2018.

For information on 360 View: Entertainment Services in the US, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com
http://www.connectionsconference.com
http://www.connectionseurope.com
http://www.connectionsindustryinsights.com

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Marketers Take Note: Facebook is Changing its Ad Format from Next Month

Marketers Take Note: Facebook is Changing its Ad Format from Next Month | #TpromoCom #Marketing #Business #Facebook | If you’re using Facebook for advertising, you need to be aware of this update.

Over on the Facebook Business blog, The Social Network has announced that – starting from August 19th – mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year”.

Editor’s Note: If you’re in charge of marketing in your company, you should read this article. It will affect you whether or not you read it. You may as well get a leg up on it now. –Al Colombo

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Human Investigation Management – ISIO
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Digital advertising to be more than 50% of spend by 2021

Digital advertising to be more than 50% of spend by 2021 | #TpromoCom #Business #Advertising #Marketing | The latest Zenith forecast also predicts slightly lower growth overall in 2019.

Digital advertising will account for 52% of all ad spend in 2021, according to Zenith’s latest forecast. The rapid rise of digital advertising has been forecast for some time, and it became the largest advertising medium in 2016. Zenith predicts it will make up 47% of total spend 2019, up from 44% in 2018.

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3 Important Tools for the High Rolling Affiliate Marketer | What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business. read more

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