What is Coworking | #TpromoCom #Business #WorkFromHome #Cloud | Being alone together, with a twist. In short, coworking is like working with like-minded people in a shared space. Coworking used to be a location, now it is more of a mindset. The counter-movement that it was – people on bean bags with bare feet in large empty spaces – has now grown into mainstream acceptance. Coworking is for all of us.
It was just a guy that was unhappy with the situation
‘It was me’ says the inventor of coworking in an interview with himself on his own blog. ‘It was me who invented the coworking space. Whatever you read on Wikipedia.’
Just like many other inventions, coworking started out of personal frustration. Frustration that was apparently shared by many. Ultimately one person took the first step and did something about it. He rented a room and made it available to other people with the same frustrations as himself. This was the very beginning of coworking. Twenty years later – and with it many developments, bean bags and ferns – we have arrived at the current concept of coworking. Actually, it’s very logical that we ended up here. The same logic that prescribes that coworking is not a place for hipsters who just want to rebel against the norm, but it is something for everyone.
New study identifies key trends in pay-TV and non-pay-tv video entertainment spending
Average standalone pay-TV service ARPU declined 10% from 2016 to 2018 | #TpromoCom #Entertainment #Report #Television | Research from Parks Associates finds the average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.
According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in continued vertical and horizontal consolidation.
Self-reported expenditures on non-pay-TV home video entertainment also declined 30% per month over the past seven years, peaking at nearly $40 in 2014 to slightly over $20 at the end of 2018, according to the study. Spending on DVD and Blu-ray packaged media has steadily declined since 2012, while spending on movie theaters declined by 50% from 2014 to 2018. Spending on internet video is the only category to hold steady throughout the time frame, staying at $8-9 per month since 2014, showing the power of streaming and downloaded content from the internet.
“Traditional pay-TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more choice among viewers,” said Elizabeth Parks, President, Parks Associates. “For pay-TV service providers, traditional and online, they are exploring new areas in content ownership and development, and to be successful in these efforts, understanding consumer activity and motivation related to adoption and use of their services is critical.”
“Subscription online video is the only growth category for consumer-paid video entertainment beyond pay TV. Operators, struggling with declining ARPU for standalone pay-TV services, are anxious to leverage this trend,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Operators are taking differing approaches. Some, including Comcast and DISH, are offering subscriptions to third-party OTT video services and are integrating them into their discovery interfaces. Partnering gives operators a chance to serve as content aggregator, a familiar position. Others, including AT&T and DISH, are expanding their competitive reach online and have introduced vMVPD services.”
360 View: Entertainment Services in the US provides a comprehensive view of the US marketplace for pay-TV services, including changes in adoption, services taken, churn, and spending among key consumer segments, including upgraders, downgraders, new subscribing households, cord cutters, cord shavers, and OTT subscribers. It also assesses demand for entertainment service features and compares perception, demand, and use among leading US operators. Other highlights:
20% of US broadband households do not have a pay-TV services.
NPS for traditional pay-TV services is weaker than for other content service types.
In 2018, the average number of connected devices per broadband household, excluding smart home devices, reached 8.4.
12% of US broadband households eliminated pay-TV service (cut the cord) in 2018.
For information on 360 View: Entertainment Services in the US, contact firstname.lastname@example.org. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at email@example.com, 972-996-0214.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers and Future of Video: OTT, Pay TV, and Digital Media.
Marketers Take Note: Facebook is Changing its Ad Format from Next Month | #TpromoCom #Marketing #Business #Facebook | If you’re using Facebook for advertising, you need to be aware of this update.
Over on the Facebook Business blog, The Social Network has announced that – starting from August 19th – mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year”.
Editor’s Note: If you’re in charge of marketing in your company, you should read this article. It will affect you whether or not you read it. You may as well get a leg up on it now. –Al Colombo
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Digital advertising to be more than 50% of spend by 2021 | #TpromoCom #Business #Advertising #Marketing | The latest Zenith forecast also predicts slightly lower growth overall in 2019.
Digital advertising will account for 52% of all ad spend in 2021, according to Zenith’s latest forecast. The rapid rise of digital advertising has been forecast for some time, and it became the largest advertising medium in 2016. Zenith predicts it will make up 47% of total spend 2019, up from 44% in 2018.
3 Important Tools for the High Rolling Affiliate Marketer | What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business. read more
Firefox Releases Critical Patch Update to Stop Ongoing Zero-Day Attacks | #TpromoCom #Browser #Patch #Hackers | If you use the Firefox web browser, you need to update it right now.
Mozilla earlier today released Firefox 67.0.3 and Firefox ESR 60.7.1 versions to patch a critical zero-day vulnerability in the browsing software that hackers have been found exploiting in the wild.
Discovered and reported by Samuel Groß, a cybersecurity researcher at Google Project Zero, the vulnerability could allow attackers to remotely execute arbitrary code on machines running vulnerable Firefox versions and take full control of them.
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Parks Associates welcomes Sarah Jones, VP of Commercial Product, Great Call, to Connected Health Summit | #TpromoCom #Event #Home #Monitor | Jones will deliver the keynote address at the sixth-annual Connected Health Summit: Independent Living and Wellness.
64% of consumer 50 and older are interested in home monitoring system that can sense emergencies and notify caretakers
Parks Associates today announced Sarah Jones, VP of Commercial Product, Great Call, as the first confirmed keynote speaker for the sixth-annual Connected Health Summit: Independent Living and Wellness, August 27-29 at the Pendry San Diego in San Diego, California. The firm’s independent living research finds 64% of heads of US broadband households 50 and older are interested in a home system that can sense emergencies and send out notifications.
Connected Health Summit will explore new strategies and innovations that will expand and improve independent living solutions for consumers and caretakers, including innovative monitoring and smart home solutions, and examine consumer adoption and usage of connected health technologies and key adjacencies between smart home, healthcare, and independent living ecosystems. Early Sponsors include HP, MDLIVE, Alarm.com, Freeus, Rapid Response Monitoring, and GiftCard Partners.
“The push to engage consumers outside of the facility, combined with advances in consumer technology, have created several distinct markets for connected health products and services,” said Elizabeth Parks, President, Parks Associates. “We expect to see the lines between these markets blur as care providers experiment with consumer devices as part of their remote patient monitoring programs and as consumer solutions integrate virtual care services into their offerings. Technology companies are now realizing the incredible opportunity to serve the growing market of seniors with devices and services that fit their unique needs and desires.”
Parks Associates research shows more than one-third of people in US broadband households are current caregivers or will be in the near future, and they rank emergency alerts as the most valuable home living feature.
“Many smart home solutions are well positioned to deliver on these key independent living use cases while also providing a valuable user experience to caretakers,” Parks said. “Great Call, recently acquired by Best Buy, is a leader in delivering independent living solutions, and we look forward to sharing insight with attendees on key adjacencies between the smart home and connected health.”
Employee Wellness Programs and Consumer Engagement
AI in Health: Creating Personalized Insights
Choice in Care: Telehealth, Kiosks, and Retail Clinics
The Impact of MACRA and Telehealth Reimbursement for Connected Health
Enabling Independence: Addressing Seniors’ Health and Social Needs
Expanding Reach: Making Remote Patient Monitoring Work
The Role of Technology: Serving Social and Medical Needs
Innovation and Partnerships
IoT Integration: Effective Connected Health Partnerships
Senior Tech Channels: Home Service Providers, Builders, and In-home Care Agencies
Wearables: Crossing the Line from Consumer to Health Tech
Consumer Technology in Healthcare: Preparing for the Tech Giants
Innovation at Transformative Life Stages
Connected Health Summit provides industry players with in-depth analysis on the growth of the connected health device and solutions markets, with insights and implications for consumers, health providers, and payors. The event is focused on the emerging opportunities-and specifically on new consumer engagement strategies-for multiple industries.
Registration is open, and media are invited to attend. To schedule an interview with an analyst or to request specific data,contact Sherrelle Lewis, firstname.lastname@example.org, 972-996-0214.
About Connected Health Summit
Parks Associates’ sixth-annual Connected Health Summit: Independent Living and Wellness is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.
Connected Health Summit provides insights on new business models, IoT technologies, consumer behaviors, and deployments relevant to consumer healthcare solutions. The conference addresses opportunities for new solutions, including smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers with new insight into patient health and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness.
With FAA’s blessing, that drone over your house may be Google’s Wing, not Amazon’s | #TpromoCom #Drone #Google #FAA | Wing, the drone delivery service spun off from Alphabet’s Google, hopes to start flights to homes and businesses in the Blacksburg and Christiansburg areas by the end of the year now that it has the blessings of the Federal Aviation Administration.
The FAA announced earlier this week that it had approved Wing as the first air carrier certified for drone delivery. In receiving the certification, Wing beat Amazon to the punch despite all the attention that the online merchandise giant has drawn over its interest in deliveries by air.
Both companies, along with others, have been racing to develop drones as a more cost-effective way of delivering small, high-value orders, like medicine. But drone delivery can have big drawbacks, with limitations on the weight of their cargo and the time it takes to recharge them between deliveries.
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Acre #acquisition strengthens access control portfolio | #TpromoCom #AccessControl #Security | Acre, a global leader providing state-of-the-art security systems, has entered into a definitive agreement to acquire RS2 Technologies in Munster, Indiana. This purchase will enhance Acre’s strategic expansion plans for strengthening its access control business and product portfolio.
RS2 Technologies is a technology-driven manufacturer of cutting-edge access control hardware and software. The company’s hardware line includes a wide range of system control processors, input/output modules, multiplexers, enclosures, card readers, and proximity and smart cards.
RS2, founded in 1998, uses an open architecture platform approach in order to provide a broad product offering working with a multitude of technology partners. The company is customer focused and has stayed in tune with the demands of the industry, listening to VOC from both end users and installers. The RS2 platform was designed to easily integrate with other security system components.
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