Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

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DIY Dominates IP Camera Mkt & Flir Launches New Deep Learning Camera

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DIY dominates network camera market

Parks Associates’ Smart Market Product Assessment on networked cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase. Read more »

Editor’s Note: I realize that professionals in the security market may not want to hear this news, but it’s becoming an issue, one that savvy business folks will take time to study. There are two basic options: 1) profit from it, or 2) fight it. At the end of the day, the decision rests with you. –Al Colombo

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Flir launches first deep learning – enabled machine learning camera

Flir Systems, Inc. has just launched the Flir Firefly DL, the industry’s first deep learning, inference-enabled machine vision camera with Flir Neuro technology. Read more »

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Adoption of connected health devices highlights differences in UK and US

Adoption of connected health devices highlights differences in UK and US | #TpromoCom #Heath #ParksAssociates #IoT | The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions. 

CONSUMER ANALYTICS NEWSLETTER – ISSUE 64

The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions.

Adoption of connected health devices highlights differences in UK and US

Devices like digital pedometers, fitness trackers, and GPS sports watches are more common in the UK, while large fitness equipment like treadmills, exercise bikes, and ellipticals that have built-in app support are much more common in the US. Larger US home sizes, with more space for in-home fitness equipment, may explain the gap in adoption. Adoption of other connected health devices are similar across markets. One-third of consumers in the UK report owning at least one connected wellness/fitness device while just 15% report owning a connected medical device, like a Wi-Fi weight scale or blood pressure cuff.

Nearly 50% of consumers in UK broadband households report of having a chronic health condition with obesity, high cholesterol, hypertension, and asthma being the leading conditions. About half of the consumers with a chronic condition in the UK are interested in products and services that would help in managing their condition. Those with a chronic condition show a higher propensity to own a connected medical device and are good targets for remote patient monitoring or a health management program.

 For more information on this topic, see Parks Associates’ IoT in the UK: Consumers and Technology Adoption – Wellness, Telehealth and Independent Living. This study identifies adoption of connected health and personal emergency devices among UK consumers. The research also examines top caregiver pain points, and their willingness to pay for independent living solutions.

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Artificial Intelligence Research Needs Responsible Publication Norms

Artificial Intelligence Research Needs Responsible Publication Norms | #TpromoCom #AI #ArtificialIntelligence #RulesofEngagement | After nearly a year of suspense and controversy, any day now the team of artificial intelligence (AI) researchers at OpenAI will release the full and final version of GPT-2, a language model that can “generate coherent paragraphs and perform rudimentary reading comprehension, machine translation, question answering, and summarization—all without task-specific training.”

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When OpenAI first unveiled the program in February, it was capable of impressive feats: Given a two-sentence prompt about unicorns living in the Andes Mountains, for example, the program produced a coherent nine-paragraph news article. At the time, the technical achievement was newsworthy—but it was how OpenAI chose to release the new technology that really caused a firestorm.

OpenAI was cautious with this release to limit the extent to which it could go in the creation of written copy. The reason, for those who follow today’s political issues, involved the fear that many have concerning the ability of such an expanded AI program to create fake and inaccurate news articles.

“In light of the political climate today, and considering how many of today’s popular news organizations do manufacturer news–rather than simply report it–this fear appears to be warranted.

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The future is now!

“Projecting this fear out a bit, let’s consider the fact that a true AI-based platform must be able to re-write it’s own programming in order to truly ‘learn’ new things. I may not be an expert on AI tech, but I think it’s safe to say that this is going to be an issue one day, where true AI programs could be programmed with a mission that is contrary to what society deems as acceptable. The worry that many people in that industry have is that it could one day develop to the point where it could have and act on its own agenda–not ours.” –Al Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio.

To read the remainder of this news story, click here.

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Mercury Systems to Present at the Baird 2019 Global Industrial Conference

Mercury Systems (image)Mercury Systems to Present at the Baird 2019 Global Industrial Conference | #TpromoCom #Conference #Event #Security | ANDOVER, Mass., Oct. 22, 2019 (GLOBE NEWSWIRE) — Mercury Systems, Inc. (NASDAQ: MRCY, www.mrcy.com) announced that it will participate in the Baird 2019 Global Industrial Conference to be held Nov. 5-7, 2019, at the Four Seasons Hotel in Chicago. Management will present an overview of the Company’s business on Tuesday, Nov. 5, at 11 a.m. CST.

The presentation will be webcast live and may be accessed from the investor section of Mercury’s website at http://ir.mrcy.com/events.cfm. A replay of the webcast will be available for 90 days.

Mercury Systems – Innovation That Matters®

Mercury Systems is a leading commercial provider of secure sensor and safety-critical processing subsystems. Optimized for customer and mission success, Mercury’s solutions power a wide variety of critical defense and intelligence programs. Headquartered in Andover, Mass., Mercury is pioneering a next-generation defense electronics business model specifically designed to meet the industry’s current and emerging technology needs. To learn more, visit www.mrcy.com and follow us on Twitter.

Contact:
Michael Ruppert, CFO
Mercury Systems, Inc.
978-967-1990

Mercury Systems and Innovation That Matters are registered trademarks of Mercury Systems, Inc.

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Oportun to report third quarter 2019 results on Tuesday, November 12, 2019

Oportun Logo (image)Oportun to report third quarter 2019 results on Tuesday, November 12, 2019 | #TpromoCom #oportun #Financial #Business | SAN CARLOS, Calif., Oct. 22, 2019 (GLOBE NEWSWIRE) — Oportun Financial Corporation (“Oportun” or the “Company”) (NASDAQ: OPRT) will release financial results for the third quarter of 2019 on Tuesday, November 12, 2019, after market close. Oportun will host a conference call and earnings webcast to discuss results at 2:00 p.m. PT / 5:00 p.m. ET on that day.

The dial-in number for the conference call is 877-407-9208 (toll-free) or 201-493-6784 (international). Participants should call in 10 minutes prior to the scheduled start time. A live webcast of the call will be accessible from Oportun’s investor relations website at investor.oportun.com. At the end of the call, a replay will be available through Tuesday, November 26, 2019, by phone at 844-512-2921 (toll-free) or 412-317-6671 (international), passcode 13695846, and a webcast replay will be available at investor.oportun.com for one year.

About Oportun
Oportun (NASDAQ: OPRT) is a high-growth, mission-driven Community Development Financial Institution (CDFI) and provider of inclusive, affordable financial services powered by a deep, data-driven understanding of its customers and advanced proprietary technology. By lending money to hardworking, low-to-moderate-income individuals, Oportun helps them move forward in their lives, demonstrate their creditworthiness, and establish the credit history they need to access new opportunities. Oportun serves customers online, over the phone, or in person in English and Spanish in the following 12 states: Arizona, California, Florida, Idaho, Illinois, Missouri, Nevada, New Jersey, New Mexico, Texas, Utah, and Wisconsin.

For more information, please visit https://oportun.com.

INVESTOR RELATIONS CONTACT
Nils Erdmann
VP, Investor Relations
ir@oportun.com

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Earthquake warning app will give anyone in California the chance to prepare

Earthquake warning app will give anyone in California the chance to prepare | #TpromoCom #Earthquake #Sensor #Notification #Emergency | Authorities will begin issuing quake early warnings through the Wireless Emergency Alerts system, offering text message alerts even for people who have not downloaded the app.

Workers check the damage to Interstate 880 in Oakland after it collapsed during the Loma Prieta earthqakes. (image)
Workers check the damage to Interstate 880 in Oakland after it collapsed during the Loma Prieta earthqakes.

The unveiling of the new version of UC Berkeley’s MyShake app is a major achievement in the years of efforts to bring California an earthquake early warning system. Until Thursday, only people with the city of Los Angeles’ ShakeAlertLA app and physically present in Los Angeles County could get the alerts.

Richard Allen, director of the Berkeley Seismology Lab, said a few seconds of warning can give people time to drop, cover and hold on before the shaking begins.

To read the remainder of this article, click here.

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