Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

Human Investigation Management – ISIO
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EllaLink receives Global Carrier Award for Best Subsea Project of the Year

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EllaLink receives Global Carrier Award for Best Subsea Project of the Year | #TpromoCom #Connectivity #Communications #Award | DUBLIN, Ireland, Nov. 04, 2019 (GLOBE NEWSWIRE) — EllaLink has received a Global Carrier Award in the illustrious category “Best Subsea Project of the Year” during a ceremony held in London and taking place as part of the Capacity Europe 2019 conference. This much coveted award demonstrates true recognition of the project’s success from industry leaders, peers and the market at large.

The key factors that led the jury of industry experts to select EllaLink are:

Creation of a new diverse route connecting Latin America and Europe; Provision of the first low latency coherent network between these two continents; New secured landing in Sines, avoiding other congested areas in Portugal and creating a new cable landing station in a site ideal for data center expansion; Openness and neutrality working in close partnerships with clients; Openness to onward connectivity between Asia and Latin America thanks to the choice of providing secure and diverse routes to Marseille.

Alfonso Gajate, Member of the EllaLink Board and project founder, exclaimed: “I am proud of this award that is a recognition of the commitment and perseverance that has gone into the project since it was first conceived back in 2012. Ross Mullins and I have been joined along the way by key anchor tenants, our investor Marguerite, team members, partners and a lot of external supporters all sharing the belief that a direct link between Europe and Latin America was strongly needed.”

Philippe Dumont, CEO of EllaLink, added: “EllaLink is honored to have received this award which is a testament to the forward-looking view that has driven the development and implementation of this project. I would like to thank our anchor customers CVT, EMACOM, RedClara and GEANT, as well as Telebras, for their trust. We are working closely within our eco-system to bring to the market an alternative choice for those wishing to cross the Atlantic. Operations are progressing on schedule for achieving a ready for service date in 2020.”

Michael Dedieu, Managing Partner of Marguerite and Chairman of the board of EllaLink, declared: “Marguerite II joined EllaLink as financial sponsor back in May 2018 to finalize the development of this landmark project and to fund its construction. This accolade recognizes this asset’s quality as well as the tremendous amount of work accomplished by the management team over the last 18 months.”

The Global Carrier Awards are the wholesale telecom’s largest global industry celebration uniting industry leaders from across the international carrier community.

About EllaLink
EllaLink is an advanced optical platform offering secure high capacity connectivity on a unique low latency transatlantic route serving the growing needs of the Latin American and European markets. The EllaLink network directly connects Brazil and Europe, linking the major hubs of São Paulo and Fortaleza with Lisbon, Madrid and Marseille.

The EllaLink System is being built with state-of-the-art coherent technology initially offering 72Tbps of capacity over four direct fiber pairs between Europe and Brazil. The landing sites in Fortaleza (Brazil) and Sines (Portugal) have been secured and EllaLink is scheduled to be Ready for Service in 2020. EllaLink is a privately funded and independent company committed to providing products and services on a Carrier Neutral and Open Access basis.

To learn more visit ella.link.

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Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

 

CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

17% of US broadband households purchased at least one smart home device in the past 12 months

October 31, 2019

Parks Associates today announced the topics for the 24th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer products and services; the integration of new products and services from different ecosystems in the home; and the expansion of channels distributing smart home, security, energy management, healthcare, connected CE, and home services.

Early sponsors for CONNECTIONS™ include Alarm.com, Rapid Response Monitoring, ServiceLive, Cirrent, MMB Networks, Trusource Labs, Inspire, Aprilaire, and Sprosty Network.

Parks Associates research finds 17% of US broadband households purchased at least one smart home device (not including smart speakers/smart display) in the past 12 months. By comparison, 31% report high intentions to purchase a smart home device in the next 12 months, a level which has stayed consistent over the past six months.

“We have seen smart home growth flatten the past year or so and look forward to hearing from industry leaders on the next stages of consumer engagement strategies,” said Elizabeth Parks, President, Parks Associates. “Consumers who own smart home products continue to buy more, but growth appears to have stalled out, and while intentions are high, purchases are lagging. We look forward to hearing from industry leaders on the next stage of growth for consumer products and services at CONNECTIONS™.”  

2020 Event Topics:

Consumer Engagement Strategies

    • Extending Peace of Mind: Security Adjacencies

    • The User Experience: Integration and Controls

    • DIY: Impact on Smart Home and Security

    • Clean Energy Trends: Electric Vehicles, Batteries, and Solar

    • Support: Onboarding and Ongoing Services

    • Growing Up Smart Home: Engaging Different Generations

    • New Channel Strategies to Capture Consumer Engagement

Channel Expansion

    • Independent Living: Serving Seniors, Aging Boomers, and Chronically Ill

    • Monitoring: Expanding Beyond Security

    • Health and Wellness: Wearables and Market Growth

    • Point Solutions vs Whole-Home Systems

    • Energy Management: Driving the Smart Home

    • Smart Home Solutions: Channel Expansion

      Partnerships and Business Models

 

  • Business Models: Service-Driven Consumer Market

  • Service Providers: Value-added Services

  • Personalization and the Connected Home: Partnership Strategies

  • The User Experience: Integration, Interoperability, and Controls

    Technology and Innovations

  • AI and the Smart Home: Proactive and Predictive Intelligence

  • 5G, AI, and the Connected Home: Looking Forward

  • Home Network and Wi-Fi: Connectivity Driving the Experience

  • Converging Ecosystems: Entertainment and Smart Home

  • Privacy and Security: Protecting the Consumer

  • Connected Car: Extending the Smart Home

  • Investing in the Future: Tech Driving Innovation

 

CONNECTIONS™ will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets.

Parks Associates is accepting speaker submissions for 2020 at http://www.parksassociates.com/cus-speak.  For more information, visit www.connectionsus.com. To schedule an interview with an analyst, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

ABOUT CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21, 2020, at the Hyatt Regency San Francisco Airport in San Francisco.

CONNECTIONS™ hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

 

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Artificial Intelligence Research Needs Responsible Publication Norms

Artificial Intelligence Research Needs Responsible Publication Norms | #TpromoCom #AI #ArtificialIntelligence #RulesofEngagement | After nearly a year of suspense and controversy, any day now the team of artificial intelligence (AI) researchers at OpenAI will release the full and final version of GPT-2, a language model that can “generate coherent paragraphs and perform rudimentary reading comprehension, machine translation, question answering, and summarization—all without task-specific training.”

OpenAI (image)

When OpenAI first unveiled the program in February, it was capable of impressive feats: Given a two-sentence prompt about unicorns living in the Andes Mountains, for example, the program produced a coherent nine-paragraph news article. At the time, the technical achievement was newsworthy—but it was how OpenAI chose to release the new technology that really caused a firestorm.

OpenAI was cautious with this release to limit the extent to which it could go in the creation of written copy. The reason, for those who follow today’s political issues, involved the fear that many have concerning the ability of such an expanded AI program to create fake and inaccurate news articles.

“In light of the political climate today, and considering how many of today’s popular news organizations do manufacturer news–rather than simply report it–this fear appears to be warranted.

The Future is Now! (image)

The future is now!

“Projecting this fear out a bit, let’s consider the fact that a true AI-based platform must be able to re-write it’s own programming in order to truly ‘learn’ new things. I may not be an expert on AI tech, but I think it’s safe to say that this is going to be an issue one day, where true AI programs could be programmed with a mission that is contrary to what society deems as acceptable. The worry that many people in that industry have is that it could one day develop to the point where it could have and act on its own agenda–not ours.” –Al Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio.

To read the remainder of this news story, click here.

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Mercury Systems to Present at the Baird 2019 Global Industrial Conference

Mercury Systems (image)Mercury Systems to Present at the Baird 2019 Global Industrial Conference | #TpromoCom #Conference #Event #Security | ANDOVER, Mass., Oct. 22, 2019 (GLOBE NEWSWIRE) — Mercury Systems, Inc. (NASDAQ: MRCY, www.mrcy.com) announced that it will participate in the Baird 2019 Global Industrial Conference to be held Nov. 5-7, 2019, at the Four Seasons Hotel in Chicago. Management will present an overview of the Company’s business on Tuesday, Nov. 5, at 11 a.m. CST.

The presentation will be webcast live and may be accessed from the investor section of Mercury’s website at http://ir.mrcy.com/events.cfm. A replay of the webcast will be available for 90 days.

Mercury Systems – Innovation That Matters®

Mercury Systems is a leading commercial provider of secure sensor and safety-critical processing subsystems. Optimized for customer and mission success, Mercury’s solutions power a wide variety of critical defense and intelligence programs. Headquartered in Andover, Mass., Mercury is pioneering a next-generation defense electronics business model specifically designed to meet the industry’s current and emerging technology needs. To learn more, visit www.mrcy.com and follow us on Twitter.

Contact:
Michael Ruppert, CFO
Mercury Systems, Inc.
978-967-1990

Mercury Systems and Innovation That Matters are registered trademarks of Mercury Systems, Inc.

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23% of US broadband households reporting intentions to purchase a smart thermostat in 2019

23% of US broadband households reporting intentions to purchase a smart thermostat in 2019 | #TpromoCom #IoT #HomeAutomation #Home | Smart Energy Summit addresses growth in energy management, crossover with smart home solutions, and impact on grid.

Smart Energy Summit Press Release  |  View Online  |  Share Press Release

 

Media Contacts
Sherrelle Lewis
Marketing Associate
Sherrelle.Lewis@parksassociates.com

972-996-0214
Mindi Sue Sternblitz-Rubenstein
Senior Director of Marketing
mindi.sue@parksassociates.com
972.996.0212

23% of US broadband households reporting intentions to purchase a smart thermostat in 2019

Smart Energy Summit addresses growth in energy management, crossover with smart home solutions, and impact on grid

October 22, 2019

Parks Associates research shows 23% of US broadband households are likely to buy a smart thermostat in 2019, which shows purchase intentions remain strong although many households still consider this product too expensive. The firm will host the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas, to examine opportunities for energy providers to convert intentions to actual purchases, the role of DIY, and innovations that could drive broader consumer adoption of energy management.

At Smart Energy Summit, more than 300 industry leaders from utilities, service providers, manufacturers, and technology companies will participate in panel discussions about the impact of direct consumer participation in energy markets and strategies to increase consumer engagement. Early event sponsors are FLO, Rapid Response Monitoring, Trusource Labs, Alarm.com, Austin Energy, Inspire, and Sprosty Network.

“The enthusiasm for this product comes despite most households believing that smart thermostats are not affordable, so the industry has a challenge in driving actual adoption past 11-13% of US broadband households,” said Elizabeth Parks, President, Parks Associates. “Utilities and other energy players are experimenting with subsidized offers and product-as-a-service options to expand adoption. At Smart Energy Summit, we will analyze different strategies, highlight factors for success, and discuss the features that can drive greater consumer engagement.”

Parks Associates research finds consumers bought roughly 5.8 million smart thermostats in 2018, generating $843 million in revenues. For future purchases, voice control and compatibility with smart speakers are important selling factors. Among households planning to buy a smart thermostat that also own a smart speaker, more than 70% consider it important that the smart thermostat they buy is compatible with their smart speaker.

Smart Energy Summit will feature the following topics:

Technology Driving New Opportunities

  • 5G Implementation: Impact on Utilities and Consumers
  • DERMS: Moving Beyond Legacy Programs
  • Energy Data and the Smart Home: Enhancing the Customer Relationship
  • Data Analytics for Grid Planning and Load Forecasting
  • Clean Energy: Energy Transformation Trends

Shifting Models: Defining the Utility of the Future

  • Engagement: Smart Home, Demand Response, and Behavior
  • Energy Management in the Home: Driving Behavior Changes
  • Solar, EVs, and Storage: Addressing Barriers to Adoption
  • Utility Marketplaces: Building Customer Relationships
  • Consumers and Distributed Energy Resources (DERS): Impact on the Grid
  • Community Solar: Smart Energy and Sustainable Home Development
  • Home Services Revenue Opportunities
  • Effective Approaches to Demand Response: Next Stage of Engagement
  • Energy Management Platforms: Adding Value

Parks Associates is currently accepting submissions to speak at www.ses2020.com. To schedule an interview or to request data, contact Sherrelle Lewis sherrelle.lewis@parksassociates.com, 972.996.0214.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities and energy providers in the IoT era and offers research and insights on new opportunities to empower consumers with smart solutions to manage and save energy in the home. The conference identifies new business models and technologies that provide opportunities to change the customer relationship and drive engagement and participation in utility-sponsored programs.

Smart Energy Summit will take place February 17-19, 2020, at the Omni Austin Hotel Downtown in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy20. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2020.com.

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Alison Offers Free Online Courses on IT, Accounting and Other Subjects

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Alison Offers Free Online Courses on IT, Accounting and Other Subjects | #TpromoCom #Alison #Education #IT | Network technology has been around for quite some time, but not all security techs have what it takes. You can enhance your knowledge of IT or any other subject by enrolling in Alison.

All of their courses are free.

You also can buy a Certificate or take a number of courses to obtain a diploma. Otherwise you’re sure to walk away from the experience with something more than you had when you started.

Your investment is very little for what I see as a huge return in knowledge and confidence.

If you click on the ad link below, you’ll receive a 10% discount on your first purchased Certificate, if you choose to buy one after passing your chosen course of study. Use the drop-down course categories button and choose IT:

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Click it Now!!

All the Best,
Allan B. Colombo

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New study examines consumer preferences related to new UI options

New study examines consumer preferences related to new UI options | #TpromoCom #Study #Report #Broadband | Quality of user interface (UI) more important than content recommendations in video service satisfaction

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New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service.

UI Preferences and Content Discovery examines consumer preferences related to new UI options and the ways that consumers find, and want to find, entertainment content. It also explores preferences by owners of various in-home devices and examines interest in new innovations such as smart speakers, personal assistants, and voice interaction.

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“User interfaces are a key factor driving satisfaction for OTT services, and Netflix, Hulu, and Amazon – the big three in OTT streaming – have largely set the standard for content navigation and ease of use,” said Kristen Hanich, Senior Analyst, Parks Associates. “Other services have had to follow similar structures established by these three, but as new OTT services launch with greater and greater expectations, innovations in UIs could be an even greater differentiator contributing to their success or failure.”

UI Preferences and Content Discovery reports that one-fifth of households cancelling an OTT subscription cited an inability to find something to watch as a factor.

“Consumers are interested in finding particular shows or genres of content and have less interest in browsing by channel,” Hanich said.

Additional data:

70% of CE purchasers said ease of use is a “very important” purchase consideration.

When searching for something to watch, 12% of OTT users consider recommendations from the service as their first step.

Apple TV owners give high marks to the device’s UI.

For more information about this research or to schedule an interview with an analyst, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

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