Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

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Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

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More than 50% of new security system owners self-installed their system

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More than 50% of new security system owners self-installed their system

CONNECTIONS™ Summit at CES® examines impact of DIY and smart home on the security industry with executives from Arlo Technologies, Google, Ring, and SimpliSafe

November 7, 2019

New research from Parks Associates reports that 51% of security system owners who acquired their security system in the past 12 months self-installed their system. This is up from only 10% of security system owners who acquired their system six or more years ago, and 88% of self-installers report the setup was easy or very easy for their system.

The international research firm will explore the impact of DIY and smart home solutions on the security market, including strategies to leverage innovations to expand adoption, at the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies on January 7 at CES® 2020 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, next-gen home services, energy management solutions, and smart home platforms, concluding with a networking reception. CONNECTIONS™ Summit sponsors include Alarm.com, ARM, Cirrent, Inspire, Sprosty Network, Trusource Networks, and MMB Networks.

“New DIY security solutions entering the market are designed from the ground up to be self-installed by the consumer, so they are designed to deliver a smooth, painless experience on installation and setup,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “These solutions seek to appeal to households unmoved by traditional self-installed security systems. Value propositions such as security and peace-of-mind have always appealed to a broad base of consumers, so as DIY products evolve to deliver an easy off-the-shelf experience, security adoption will start to crack the 70% of households that do not have and do not plan to acquire a security system.”

The session “Disruption in Home Security: Smart Home Convergence” features the following speakers:

  • Naveen Chhangani, VP, Product and Services, Arlo Technologies
  • Vera Tzoneva, Head of Assistant Distribution Partnerships, Google
  • Andrew Vloyantes, GM of Installed Solutions, Ring
  • Matt Wolf, Head of Partnerships, SimpliSafe

“Over the past decade of keeping people’s homes and businesses safe, we’ve seen that more and more customers want solutions that fit their lives without compromising on security and privacy protections,” said Matt Wolf, Head of Partnerships, SimpliSafe.

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes eight executive sessions and a networking reception on January 7, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features one day of panel discussions on the smart home, Internet of Things (IoT), energy services, connected health, and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models. The 14th annual CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10 in Las Vegas. Follow the event on Twitter at @CONN_Summit. http//www.connectionssummit.com

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Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

 

CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

17% of US broadband households purchased at least one smart home device in the past 12 months

October 31, 2019

Parks Associates today announced the topics for the 24th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer products and services; the integration of new products and services from different ecosystems in the home; and the expansion of channels distributing smart home, security, energy management, healthcare, connected CE, and home services.

Early sponsors for CONNECTIONS™ include Alarm.com, Rapid Response Monitoring, ServiceLive, Cirrent, MMB Networks, Trusource Labs, Inspire, Aprilaire, and Sprosty Network.

Parks Associates research finds 17% of US broadband households purchased at least one smart home device (not including smart speakers/smart display) in the past 12 months. By comparison, 31% report high intentions to purchase a smart home device in the next 12 months, a level which has stayed consistent over the past six months.

“We have seen smart home growth flatten the past year or so and look forward to hearing from industry leaders on the next stages of consumer engagement strategies,” said Elizabeth Parks, President, Parks Associates. “Consumers who own smart home products continue to buy more, but growth appears to have stalled out, and while intentions are high, purchases are lagging. We look forward to hearing from industry leaders on the next stage of growth for consumer products and services at CONNECTIONS™.”  

2020 Event Topics:

Consumer Engagement Strategies

    • Extending Peace of Mind: Security Adjacencies

    • The User Experience: Integration and Controls

    • DIY: Impact on Smart Home and Security

    • Clean Energy Trends: Electric Vehicles, Batteries, and Solar

    • Support: Onboarding and Ongoing Services

    • Growing Up Smart Home: Engaging Different Generations

    • New Channel Strategies to Capture Consumer Engagement

Channel Expansion

    • Independent Living: Serving Seniors, Aging Boomers, and Chronically Ill

    • Monitoring: Expanding Beyond Security

    • Health and Wellness: Wearables and Market Growth

    • Point Solutions vs Whole-Home Systems

    • Energy Management: Driving the Smart Home

    • Smart Home Solutions: Channel Expansion

      Partnerships and Business Models

 

  • Business Models: Service-Driven Consumer Market

  • Service Providers: Value-added Services

  • Personalization and the Connected Home: Partnership Strategies

  • The User Experience: Integration, Interoperability, and Controls

    Technology and Innovations

  • AI and the Smart Home: Proactive and Predictive Intelligence

  • 5G, AI, and the Connected Home: Looking Forward

  • Home Network and Wi-Fi: Connectivity Driving the Experience

  • Converging Ecosystems: Entertainment and Smart Home

  • Privacy and Security: Protecting the Consumer

  • Connected Car: Extending the Smart Home

  • Investing in the Future: Tech Driving Innovation

 

CONNECTIONS™ will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets.

Parks Associates is accepting speaker submissions for 2020 at http://www.parksassociates.com/cus-speak.  For more information, visit www.connectionsus.com. To schedule an interview with an analyst, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

ABOUT CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21, 2020, at the Hyatt Regency San Francisco Airport in San Francisco.

CONNECTIONS™ hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

 

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Adoption of connected health devices highlights differences in UK and US

Adoption of connected health devices highlights differences in UK and US | #TpromoCom #Heath #ParksAssociates #IoT | The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions. 

CONSUMER ANALYTICS NEWSLETTER – ISSUE 64

The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions.

Adoption of connected health devices highlights differences in UK and US

Devices like digital pedometers, fitness trackers, and GPS sports watches are more common in the UK, while large fitness equipment like treadmills, exercise bikes, and ellipticals that have built-in app support are much more common in the US. Larger US home sizes, with more space for in-home fitness equipment, may explain the gap in adoption. Adoption of other connected health devices are similar across markets. One-third of consumers in the UK report owning at least one connected wellness/fitness device while just 15% report owning a connected medical device, like a Wi-Fi weight scale or blood pressure cuff.

Nearly 50% of consumers in UK broadband households report of having a chronic health condition with obesity, high cholesterol, hypertension, and asthma being the leading conditions. About half of the consumers with a chronic condition in the UK are interested in products and services that would help in managing their condition. Those with a chronic condition show a higher propensity to own a connected medical device and are good targets for remote patient monitoring or a health management program.

 For more information on this topic, see Parks Associates’ IoT in the UK: Consumers and Technology Adoption – Wellness, Telehealth and Independent Living. This study identifies adoption of connected health and personal emergency devices among UK consumers. The research also examines top caregiver pain points, and their willingness to pay for independent living solutions.

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ADT launches new home automation system nationwide

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ADT launches new home automation system nationwide | #TpromoCom #ADT #Security #HomeAutomation | ADT, a provider of monitored security and interactive home and business automation solutions in the U.S. and Canada, is rolling out the ADT Command panel and control platform nationwide.

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Building on the ADT Pulse platform, which was introduced in 2010, ADT Command offers a rich feature set customized to address customers’ lifestyle and needs, while increasing operational efficiencies.

“At ADT we are dedicated to security and leveraging technology to meet the needs of the evolving smart home industry while bringing the best in-home protection to our customers,” Jim DeVries, Chief Executive Officer of ADT, said in the announcement.

To read the remainder of this news story, click here.

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23% of US broadband households reporting intentions to purchase a smart thermostat in 2019

23% of US broadband households reporting intentions to purchase a smart thermostat in 2019 | #TpromoCom #IoT #HomeAutomation #Home | Smart Energy Summit addresses growth in energy management, crossover with smart home solutions, and impact on grid.

Smart Energy Summit Press Release  |  View Online  |  Share Press Release

 

Media Contacts
Sherrelle Lewis
Marketing Associate
Sherrelle.Lewis@parksassociates.com

972-996-0214
Mindi Sue Sternblitz-Rubenstein
Senior Director of Marketing
mindi.sue@parksassociates.com
972.996.0212

23% of US broadband households reporting intentions to purchase a smart thermostat in 2019

Smart Energy Summit addresses growth in energy management, crossover with smart home solutions, and impact on grid

October 22, 2019

Parks Associates research shows 23% of US broadband households are likely to buy a smart thermostat in 2019, which shows purchase intentions remain strong although many households still consider this product too expensive. The firm will host the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas, to examine opportunities for energy providers to convert intentions to actual purchases, the role of DIY, and innovations that could drive broader consumer adoption of energy management.

At Smart Energy Summit, more than 300 industry leaders from utilities, service providers, manufacturers, and technology companies will participate in panel discussions about the impact of direct consumer participation in energy markets and strategies to increase consumer engagement. Early event sponsors are FLO, Rapid Response Monitoring, Trusource Labs, Alarm.com, Austin Energy, Inspire, and Sprosty Network.

“The enthusiasm for this product comes despite most households believing that smart thermostats are not affordable, so the industry has a challenge in driving actual adoption past 11-13% of US broadband households,” said Elizabeth Parks, President, Parks Associates. “Utilities and other energy players are experimenting with subsidized offers and product-as-a-service options to expand adoption. At Smart Energy Summit, we will analyze different strategies, highlight factors for success, and discuss the features that can drive greater consumer engagement.”

Parks Associates research finds consumers bought roughly 5.8 million smart thermostats in 2018, generating $843 million in revenues. For future purchases, voice control and compatibility with smart speakers are important selling factors. Among households planning to buy a smart thermostat that also own a smart speaker, more than 70% consider it important that the smart thermostat they buy is compatible with their smart speaker.

Smart Energy Summit will feature the following topics:

Technology Driving New Opportunities

  • 5G Implementation: Impact on Utilities and Consumers
  • DERMS: Moving Beyond Legacy Programs
  • Energy Data and the Smart Home: Enhancing the Customer Relationship
  • Data Analytics for Grid Planning and Load Forecasting
  • Clean Energy: Energy Transformation Trends

Shifting Models: Defining the Utility of the Future

  • Engagement: Smart Home, Demand Response, and Behavior
  • Energy Management in the Home: Driving Behavior Changes
  • Solar, EVs, and Storage: Addressing Barriers to Adoption
  • Utility Marketplaces: Building Customer Relationships
  • Consumers and Distributed Energy Resources (DERS): Impact on the Grid
  • Community Solar: Smart Energy and Sustainable Home Development
  • Home Services Revenue Opportunities
  • Effective Approaches to Demand Response: Next Stage of Engagement
  • Energy Management Platforms: Adding Value

Parks Associates is currently accepting submissions to speak at www.ses2020.com. To schedule an interview or to request data, contact Sherrelle Lewis sherrelle.lewis@parksassociates.com, 972.996.0214.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities and energy providers in the IoT era and offers research and insights on new opportunities to empower consumers with smart solutions to manage and save energy in the home. The conference identifies new business models and technologies that provide opportunities to change the customer relationship and drive engagement and participation in utility-sponsored programs.

Smart Energy Summit will take place February 17-19, 2020, at the Omni Austin Hotel Downtown in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy20. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2020.com.

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​Google Boss Says Guests Should Know About Voice-Activated Smart Devices Before They Enter Homes

​Google Boss Says Guests Should Know About Voice-Activated Smart Devices Before They Enter Homes | #TpromoCom #Google #VoiceControl #HomeAutomation | A Google boss has advised people to let guests know if they own a voice-activated smart device – such as Google Nest or Amazon’s Alexa – before they enter the home, saying it’s something he would do.

Boss says to warn guests of voice control gadgets.

In an interview with the BBC marking the launch of Google’s Pixel 4 smartphones, a new Nest smart speaker, and various other products, Google’s senior vice president of devices and services Rick Osterloh was challenged about whether homeowners should tell guests smart devices are in use before they enter the building.

At first, Osterloh seemed a little stumped by the question, saying he hadn’t thought about things ‘in quite this way’ before.

To read the remainder of this news article, click here.

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Strategies for Security and Smart Home

Strategies for Security and Smart Home | #TpromoCom #SmartHome #HomeAutomation | CONNECTIONS Europe: Strategies for Security and Smart Home, 19-20 November in Amsterdam, focuses on advancements and growth in smart home, security, connected health, and energy management solutions for Europe and around the world.

Smart Home Channels:
Moving to Mass Market

Evolution of Retailers and Smart Home Merchandising
Insurance and Smart Home Products
DIY & Expanding Home Security Use Cases
Role of Service Providers in the EU Smart Home
Business Models, Consumer Engagement, Value-Added Services
Standalone Devices v. Whole Home Systems
Business Model Innovations
Connected Entertainment and Smart Home: Bridging Parallel Ecosystems
Smart Healthcare for Connected Consumers
Energy Management Solutions

Smart Home and IoT:
Present and Future Innovations

Smart Home Platforms: Building Service Revenues
Data Security and Privacy: Empowering Consumers
Interoperability: Technology Convergence and Expanding the Smart Home
Converging Technology: Blockchain, AI, and Machine Learning
Support and Installation: Making the Smart Home Work
Voice and UI Innovations
Ensuring a Premium Home Network and Wi-Fi Experience

To review the event information, click here.

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