60% of newly acquired security systems are self-installed

60% of newly acquired security systems are self-installed | #TpromoCom #DIY #Security | DIY Home Security Tracker finds DIY security solutions claim the majority of new security households 

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New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households. The research firm’s DIY Home Security Tracker notes that among consumers who acquired their security system less than two years ago, 60% are self-installed, compared to only 7% of systems purchased more than six years ago.

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“Most DIY households use professional monitoring services, but currently 63% of these DIY systems have had their monitoring subscription for less than two years,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “Most DIY security owners are also self-installing add-on smart home devices, so companies are expanding their product lines to meet consumer demand, including Abode, Array by Hampton, and Blue by ADT. This demand for an easy-to-install, integrated solution is becoming more prevalent in the Apple HomeKit ecosystem, with more DIY security systems and camera-related devices releasing product lines compatible with this ecosystem.”

The traditional residential security channel is dominated by professionally installed, professionally monitored systems, but smart home device manufacturers are increasingly extending into the security space. Currently 33% of US broadband households own a security system, an 18% increase from 28% in 2018.

DIY Home Security Tracker assesses the impact of DIY security solutions to expand the market and the potential cannibalization of existing security channels. It also gives an analysis of industry trends, market strategies of key players, and competitive analysis on leading products in all key product categories. The research outlines returns, satisfaction with DIY systems versus traditional systems and the customer buyer journey.

For information about the DIY Home Security Tracker, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. www.parksassociates.com

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Alarm.com and KPN Ventures keynote 15th annual CONNECTIONS™ Europe

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Alarm.com and KPN Ventures keynote 15th annual CONNECTIONS™ Europe | #TpromoCom #Parks #Event #SmartHome | Research firm announces topics focused on smart home solutions, security monitoring and DIY solutions, data and consumer privacy, and AI and voice innovations http://bit.ly/2x7KT1H

4 March 2020
Parks Associates today announced the topics and first confirmed keynote speakers for the 15th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, 10-11 November at the Amsterdam Marriott Hotel. KPN Ventures and Alarm.com will keynote the event, providing insight into the growing opportunities and challenges in the smart home, security, and controls market.

CONNECTIONS™ Europe hosts executives from the top European and international companies in the connected home ecosystems, focusing on new business models, distribution channels, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services. Alarm.com is an early sponsor of the event.

“Video and interactive services have boosted ARPU for monitored security services in Europe to nearly 6%, even though the growth rate of subscribers is much slower,” said Elizabeth Parks, President, Parks Associates. “Smart home products, innovations in DIY and cloud services, and developments in AI are creating new service opportunities, and new sources of revenue, for traditional players and new entrants in the connected home space. We are excited to have Alarm.com back on stage and welcome KPN Ventures to keynote this year’s conference.”

Confirmed keynote speakers:

Samir Ahmad, Investment Manager, KPN Ventures
Anne Ferguson, VP, Marketing, Alarm.com

Event Topics

  • Marketing and Business Models
  • Smart Home Solutions: Channel Expansion
  • Business Models: A Service Driven Market
  • Independent Living: Serving Seniors and Chronically Ill
  • Monitoring: Expanding Beyond Security
  • Voice and User Interfaces: Integration and Control
  • Data Sharing: Trust-Based Models and Best Practices

Technology and Market Growth

  • AI and the Connected Home: Proactive and Predictive Intelligence
  • DIY and DIFM: Impact on Smart Home and Security
  • Interoperability: Expanding the Smart Home
  • Home Network and Wi-Fi: Connectivity Driving the Experience
  • Support: Onboarding and Ongoing Services
  • Privacy and Security: Getting it Right for Consumers

For more information, visit www.connectionseurope.com.

About CONNECTIONS™ Europe

Produced by Parks Associates, the 15th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with two days of visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities.

CONNECTIONS™ Europe: Strategies for Security and Smart Home will take place 10-11 November 2020 in Amsterdam at the Amsterdam Marriott Hotel in Amsterdam.

Visit ‘Parks Associates’ website: click here

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36% of those intending to purchase a security system prefer self-installation

PRESS RELEASE
December 17, 2019

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36% of those intending to purchase a security system prefer self-installation | #TpromoCom #ParksAssociates #DIY | New research addresses the preference for self-installable solutions in home security market.

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owners who acquired their security system in the past 12 months self-installed their system. Though these figures point to a rising trend in DIY preferences, intentions do not translate to sales as intentions may not be fulfilled for a plethora of reasons.

DIY Disruption: Smart Products and Home Security explores the home security market, including current state of adoption and preference for self-installable solutions, consumer interest in smart home products that address security needs, and the impact of these solutions on the traditional security industry.

“As people move from intenders to owners of security systems, they find the cost savings of DIY systems highly attractive-48% of those who self-installed their system did so to save money,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “Among earlier DIY systems, the challenges in installation and setup counterbalanced the cost savings, but current self-install security solutions are designed from the ground up to be installed by the consumer, removing that inhibitor.”

Similar to consumers who have already purchased a system, intenders value cost savings with self-installation. Almost 50% of intenders report that they would like to avoid the hassle of professional installers. Scheduling an installation appointment, waiting for installers, and the privacy lost from installers coming into the home are all barriers to professional installation.

“DIY security systems are fulfilling on the appeal that these systems are easy to install,” Abdelrazik said. “From the security system industry perspective, smart products and DIY systems are woefully inadequate substitutes for a traditional full-blown security system, but for consumers, smart products and DIY systems can make them feel safe and provide similar peace-of-mind value propositions while delivering cost savings.”

Additional research:

At the end of 4Q 2018, 28% of US broadband households report the presence of an active security system, with 24% having professional monitoring.

51% of security system owners that acquired their security system less than a year ago self-installed their system compared to 10% of security system owners that acquired their system more than 6 years ago.

For more information about DIY Disruption: Smart Products and Home Security, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

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DIY Dominates IP Camera Mkt & Flir Launches New Deep Learning Camera

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DIY dominates network camera market

Parks Associates’ Smart Market Product Assessment on networked cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase. Read more »

Editor’s Note: I realize that professionals in the security market may not want to hear this news, but it’s becoming an issue, one that savvy business folks will take time to study. There are two basic options: 1) profit from it, or 2) fight it. At the end of the day, the decision rests with you. –Al Colombo

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Flir launches first deep learning – enabled machine learning camera

Flir Systems, Inc. has just launched the Flir Firefly DL, the industry’s first deep learning, inference-enabled machine vision camera with Flir Neuro technology. Read more »

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Couple says Nest home security system hack turned into worst nightmare ever

Video: Couple says Nest home security system hack turned into worst nightmare ever | #TpromoCom #Nest #Security #DIY | A Nest security system at a couple’s house in Wisconsin was anything but secure, causing a nightmare for the homeowners after it was hacked. Google says otherwise.

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MILWAUKEE – It seems the system worked fine until last week when Samantha Lamont said she returned home from work Tuesday and discovered the temperature inside her home was 90 degrees. She told WITI-TV she thought it was a glitch and reset the thermostat, but what followed was anything but a glitch.

“My heart was racing,” she said. “I felt so violated.”

The hacker reset the couple’s thermostat to 90 degrees and even spoke to them through their kitchen camera before playing vulgar music, they said.

To read the remainder of this most interesting story, click here.

Do you have a story to tell? Send it to: 4Publication@SecurityeNews.com, or use the convenient contact form below:

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Attention: Professional Practitioners, Hostage Negotiators and Undercover Operatives

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Attention: Professional Practitioners, Hostage Negotiators and Undercover Operatives.

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You should spend at-least 15 minutes a day watching, reading and learning.

Make HIM the easiest and most effective method to acquire the skill-sets and master the skill-craft.

Want to know more about this training course? For additional information, click here.

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DoS Attack Blamed for U.S. Grid Disruptions

SecurityWeek news and information

#DoS Attack Blamed for U.S. #Grid Disruptions | #TpromoCom #Power #CyberSecurity #Hackers | According to the National Energy Technology Laboratory’s OE-417 Electric Emergency and Disturbance Report for the first quarter of 2019, a cyber event caused “interruptions of electrical system operations.”

The report shows that the incident impacted an unidentified utility in the region overseen by the Western Electricity Coordinating Council (WECC), which is responsible for compliance monitoring and enforcement in the Western Interconnection, and affected California (Kern County and Los Angeles County), Utah (Salt Lake County) and Wyoming (Converse County).

However, the report shows that the incident did not result in any power outages. The cyber event occured on March 5 — it started at 9:12 AM and systems were restored by 6:57 PM on the same day.

To read the remainder of this news article, click here.

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Alula at ISC West 2019: DIY for Dealers, New Communicator & More

Alula at ISC West 2019: DIY for Dealers, New Communicator & More | #TpromoCom #DIY #Security #Alula | Alula’s Dealer DIY offering allows its partners to easily offer a DIY solution that is fully supported and backed by a professional, local dealer.

ISC West 2019 will be held April 9-12 at the Sands Expo Center in Las Vegas.

Ahead of this year’s show, SSI spoke with AlulaCEO Brian McLaughlin to find out what the company will be showcasing at ISC West. Here are some of the questions that were asked:

What is the top product or offering your company is showing off at ISCW this year, and what makes it unique or special?

What other products or offerings would you like to highlight, and what are some of their unique qualities?


What else is new or noteworthy about the company for 2019?

To read the complete interview, click here.

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