Adoption of connected health devices highlights differences in UK and US

Adoption of connected health devices highlights differences in UK and US | #TpromoCom #Heath #ParksAssociates #IoT | The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions. 

CONSUMER ANALYTICS NEWSLETTER – ISSUE 64

The Parks Associates Consumer Analytics team provides quantitative market intelligence that guides strategic business decisions.

Adoption of connected health devices highlights differences in UK and US

Devices like digital pedometers, fitness trackers, and GPS sports watches are more common in the UK, while large fitness equipment like treadmills, exercise bikes, and ellipticals that have built-in app support are much more common in the US. Larger US home sizes, with more space for in-home fitness equipment, may explain the gap in adoption. Adoption of other connected health devices are similar across markets. One-third of consumers in the UK report owning at least one connected wellness/fitness device while just 15% report owning a connected medical device, like a Wi-Fi weight scale or blood pressure cuff.

Nearly 50% of consumers in UK broadband households report of having a chronic health condition with obesity, high cholesterol, hypertension, and asthma being the leading conditions. About half of the consumers with a chronic condition in the UK are interested in products and services that would help in managing their condition. Those with a chronic condition show a higher propensity to own a connected medical device and are good targets for remote patient monitoring or a health management program.

 For more information on this topic, see Parks Associates’ IoT in the UK: Consumers and Technology Adoption – Wellness, Telehealth and Independent Living. This study identifies adoption of connected health and personal emergency devices among UK consumers. The research also examines top caregiver pain points, and their willingness to pay for independent living solutions.

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