76% of US broadband households subscribe to an OTT service, adding roughly six million households since Q1 2019 | #TpromoCom #OTT #Video Marker #ParksAssociates | Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders
New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019.
Parks Associates research also finds adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV has increased to 12% of US broadband households. The firm tracks the OTT video industry closely as part of its landmark ongoing service OTT Video Marker Tracker and quarterly consumer surveys.
To review this news release, click here.
Subscribe to Security eNews! Here’s How
Scroll up until you see the the subscription box on the right:
Simply place your email in the designated field and click on the Subscribe button. You will receive notification when we publish another news item!
Questions? Feel free to use the contact form below! -Al Colombo