76% of US broadband households subscribe to an OTT service, adding roughly six million households since Q1 2019

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76% of US broadband households subscribe to an OTT service, adding roughly six million households since Q1 2019 | #TpromoCom #OTT #Video Marker #ParksAssociates | Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders

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New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019.

Parks Associates research also finds adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV has increased to 12% of US broadband households. The firm tracks the OTT video industry closely as part of its landmark ongoing service OTT Video Marker Tracker and quarterly consumer surveys.

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